Looking for the next new marketing drive

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Recently saw a news, published in 1982 in the United States famous It magazine "PC Magazine" 09 will shut down the print edition, only through the Internet distribution. Ziff Davis Media, a PC Magazine, said in a statement that the January 2009 magazine would be the final print version of PC Magazine, and that all content would then be published through the PCMag.com website. In a sense, the rapid development of network media has posed a challenge to the traditional media, and I think that the network media and traditional media should be a symbiotic relationship, enterprises in the marketing process should be good at integrating various media media, to achieve maximum transmission effect.

China's network media, after more than 10 years of development and innovation to go today, after 08 years of a series of major events and the baptism of the Centennial Olympic Games, has become the Enterprise brand communication and the inevitable choice of marketing. For enterprises, the media influence of the network is becoming more and more obvious, the flexible marketing means, the rational integration of network marketing has become the focus of attention. Personally, the core point is to integrate the customer's marketing appeal, and the potential consumers of the network experience of organic combination, in helping enterprises to obtain massive exposure at the same time, to create a good corporate reputation, so that the most effective marketing results.

Sina has been focusing on the strength of the traditional media, with CCTV, Oriental TV, Jiefang Daily, "Guangming", "Southern Weekend" and other nearly 2000 authoritative media cooperation, which not only gives the Enterprise unlimited marketing space, and for Sina won the praise of customers, Become the preferred brand for many advertisers to promote the network. In short, for the enterprise, the choice of the mainstream network with credibility, through the media integration of the way to achieve maximum marketing effect is a necessity.

It is Sina's adherence to the media's responsibility to make its netizens more loyal. According to the 2007 Autumn CMMs China Market and media Research data show that Sina netizens have a knowledge elite of 83%, government personnel up to 54.5%, the high-end users of the mainstream characteristics of the enterprise's positive information to form a sustained concern, and played a role in the call of public opinion leaders.

As consumers ' behavior habits change according to the development of the Internet, the habit of contact with the brand is also changing, the direction of community marketing has changed, and the future development of network marketing is increasingly in the direction of integration.