A fragmented experience of marketing for an internet company

First of all, the market and marketing, is absolutely different, totally, abosolutely, japes are two different things.

First, marketing.

Marketing is sales, sales is the company's cash cow, the purpose of the sale is very clear and simple: to earn profits, as much as possible.

The core of Sales is strategy (strategy), the so-called strategy, is how to meet the needs of customers, how to make a plan to meet its needs (campaign). In order to meet the needs of customers, we need to conduct http://www.aliyun.com/zixun/aggregation/12909.html "> Customer needs Analysis." Because, in fact, customers do not know the operational definition of their requirements (twist definition).

Therefore, the core of the strategy is customer demand analysis. Need to use all possible means, the customer that "help me improve brand awareness" such nonsense words into a demand list, that is how how to meet the sentence. And how this corresponds to how the solution is needed is operable (operational), quantifiable (quantitative), of course, verifiable (testified), which is planning.

That's the logic: sales are the combination of a combination of strategic needs analysis and an excellent creative plan.

Besides the market.

Unlike marketing, the market is active. Marketing is around the needs of customers, the market is around their needs and needs.

In a sense, the market is the reverse operation of marketing. Marketing to face the customer, do not know what they need. And the market facing the company insiders, need to know what they need to exactly.

The market needs to be positioned first. In other words, marketing is about who you are, and the market is going to have to deal with a company (or a person) in front of these people.

In order to make positioning not only their own recognition also let others recognized, it needs to be promoted. One promotion is not to solve the problem, so it needs to be promoted repeatedly, so it needs to be arranged.

The completion of the market work, of course, can include sponsorship. After all, it's not a good deal to get all your money. But pull sponsorship is sponsorship and marketing is marketing. In fact, marketing also needs the market, such as for customers need to build the mini site, you need the market.

Each execution of the schedule may have an effect bias. Usually it is not perfect beyond imagination, but not perfect enough. Therefore, the scheduling needs to be constantly revised. For example, revise every month.

The effect of marketing is the customer to check, the market work effect is to check. The former if there is no check, it is you lucky; if there is no check, it is you stupid.

Marketing staff can get commission, market personnel, theoretically, can also design commission. Using the Virtual Profit center method, the cost is the income.

Both market and marketing work, it is possible to become party a, that is, to pull other media to engage in projects together. Marketing needs other media to help meet the needs of customers, the market needs other media to help to achieve their needs. The former is a kind of cooperation;

Therefore, the purpose of the market also becomes clear and simple: it is not to make money, it is to spend money to complete positioning problems, image problems, product market visibility issues.

Finally, by the way, PR.

The essence of PR is the tool of the market. Good PR can make the cost of the market become lower. Therefore, PR and market are not parallel. But government relations, crisis management PR exception.

Of course, for some real needs (such as management levels and staff costs), you can put marketing and the market together called the market, and the reputation of the big market. However, it is ok to fool others, don't put yourself into the:

Marketing, marketing, totally, abosolutely, japes are two different things.

My fragmented thoughts, if something is wrong, please correct me.