An engineer's understanding of marketing

Source: Internet
Author: User
Keywords They understand are have been can

I have not done marketing, but have learned to think about some, so the following pure nonsense.

My understanding of entrepreneurship is expressed in a simplistic model of product marketing. Product first, behind the whole team in support. The market is also easy to understand, the most important users and needs – what exactly solves the problem. Have shared some of these two understandings before.

Today I'm sharing an aspect that I'm totally not good at.

Marketing is the focus today – how to get your product to the user's head and soul.

Let them sense it

is to do bedding, market education process. Preheat the market before your product comes out. For example, the community's focus on air issues should be to promote http://www.aliyun.com/zixun/aggregation/4101.html "> Air purifier." Practices have hype and not hype points.

Let them know it

Well, officially start letting your message push your client. There are advertising (via tradition such as television, new Internet, etc.), viral implants, celebrity-led effects, and so on.

The key here is message to crispy, form to fun. Finally, an anchor is left in the other person's mind.

For example, Facebook wants to do is connect with your friends. What Twitter does is "know the news around you."

Let them buy it

Converted. This process is the payment process. For payment, the most important thing is simplicity (easy) and safety (safe). These two points are done, can greatly increase the completion rate of payment.

Let them talk about it

Someone bought it. Do not ignore the guests who have been taken care of, do not think they are your people, you can treat them unfairly.

There are three things they can do.

1-Let them keep buying

Serve them well. Always take the initiative to care about them. It's best to deliver the product to her next time she needs to buy it.

2-let them recommend to other potential new customers

Make use of paid customers who have been converted and let them volunteer to help you promote them. Don't let them think they are promoting you, but think they are offering good advice and help to their friends. I call it "unconscious recommendation."

3-Let them tell you the use of the product feedback and how to improve

This is done gradually on Weibo. After a product comes out, a good marketing will create the topic, let the customer put their true ideas directly on the microblog to you. At the same time of discussion, other potential customers are also educated. In addition, one form of advertising on Facebook is to allow users to directly comment on the ads on the right side of the bar with friends, or to participate directly with friends in advertising activities. And the advertisement carries on the instant interaction, may be the future more interesting development form.

Some people may ask, why don't you use this nonsense to sell your book?

All marketing, is the need for skin-my skin is not enough, I still let nature.

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