Online Marketing

This article is published in the June issue of "Advertising grand": Music marketing experts, love culture CEO Zhiyuan Music Marketing, is to music as a means of marketing, the use of music to strengthen brand and consumer communication and communication, promote the brand and consumers to establish a closer relationship. 　　Music marketing is based on viral marketing, event marketing, theme activities and other integrated marketing communication system. Determine the success of music marketing two key points 1, whether and brand combination, think of music or stars can be associated to the brand; 2.

With the rapid increase of the number of Internet, the social density of various subdivision groups is also increasing.   In a variety of http://www.aliyun.com/zixun/aggregation/10207.html "> Social platform, the mother of this group highlights their consumption characteristics and enthusiasm, leading to maternal and infant product brand manufacturers gather the enthusiasm of the mother group. The appearance of the mother group on the network, generally refers to the children six or seven years of age after pregnancy to the female, they with the status of change, need to understand the various when mom ...

3 days to read Huanghuan's new book, "Self-marketing seven lessons." After years of marketing, focusing on personal growth, and not wanting to be absent from this debate, try to write a book review, divided into books, the two parts of the book to chat: First, the book "Self-Marketing seven lessons" has two basic modules, "His mountain stone" is from different industries cases, and finally returned to the inspiration of self marketing. Remember I just entered the line from the PR start, then often for their own cleverness complacent, feel that they can always original, very cattle. Prefer to think, rather than more time to absorb, in fact, is a career ...

Author: Lao Hu (Public account: old nonsense technology or laohushuokeji) since the advent of the Internet, it is constantly refreshing our traditional knowledge of things. You think so, but the internet usually tells you that it can be. Recently, http://www.aliyun.com/zixun/aggregation/30328.html "> Spring Airlines through the micro-vision platform to a simple and efficient 0-distance communication method to select 15 prospective stewardess, beautiful and enjoyable to see the short ...

In Sina, the World Cup is not just a simple high-level event, it became everyone's holiday, from the human nature, emotional angle to attract netizens eyeball, realize the spirit of the brand and netizens resonance. The gluttonous feast in the Network news competition, each small leading action, may transform the website the influence. 　　All along, with long-term accumulation and innovation, we have established the professional team of Sports Report, developed the standard Model of Internet Sports Report, and advanced the ability and resources of sports news reporting. As early as 1998, Sina's predecessor------------...

A few days ago with a domestic industry giant head chat spread, talk about micro-blog. "Release Weibo 3,000, fan 300,000" in charge of open official Bo further interpretation, "Daily transmission 1200, comment 200." 　　"This should be a very good result!" However, behind the scenes I saw the data: Phi Time Machine daily 8, up to 10 o'clock every morning, the frequency of one per hour to update to 17 points, each tweet is 150 up and down, comments are about 30; micro Bo no interaction; the content of the publication is stiff, almost full of advertising push ...

In the traditional marketing links, market research, marketing and sales links are often separate. 　　Although the theory of these three marketing links can be well connected, but in practice, due to traditional media restrictions, can do this business very few, because these three links to face the crowd is not the same. Is there a media medium that enables market research, marketing, and sales to be able to meet a group of people? This is impossible to achieve in the traditional marketing theory and practice. But with the rise of mobile phones as a new media and business platform, these problems are completely ...

Whether the traditional marketing market, or network communication environment, Word-of-mouth marketing as a more effective http://www.aliyun.com/zixun/aggregation/9371.html "> marketing means, has been popular with marketers." Mobile Internet should also pay attention to the use of Word-of-mouth marketing, which is the enterprise or advertisers need to research and input methods. Here the main discussion through the form of applications packaged Enterprise services and product value, through the spread of the virus to achieve Word-of-mouth marketing ...

Mobile phone has become an essential tool for public time entertainment and an important terminal entrance for Internet information and services in the era of mobile internet, which is a breakthrough of 350 million. Has the audience, has the use habit, naturally will produce the advertisement value. Everyone knows that mobile marketing is the inevitable trend, are eager to. But also because of the dispersion of mobile phone and app client, a large number of developers influx, homogeneity makes the app audience loyalty low reason, leading to the value of mobile marketing can not be very well reflected, advertisers doubt, agent advertising company also puzzled. As a member of the mobile Internet, I think ...

Halloween is over, and it's time to start making plans for the holidays, at least in terms of media purchases. For months, we've found some early reports that have done some research on this year's holiday shopping, especially online shopping. Overall, the situation is very optimistic. Some studies say 81% of consumers will go on holiday shopping through the internet this year, compared with just 54% of respondents last year. There are other reports that 83% of consumers say they prefer to shop online at Thanksgiving rather than shop in a pro store; 21% ...

Talking about the use of mobile internet groups, "after", "" is undoubtedly a very typical and important label, but to talk about sports brand consumers, but the young people are also the main fans of sports brands, the two natural best partners, how to get less mobile marketing "matchmaking", so that the mobile media "accurate , interactive, integrated, measurable, personal, attention "6A marketing value and young fashion, the pursuit of fresh, fun, pay attention to interactive participation experience, emphasizing ...

With the rapid development of 3G era and the rapid popularization of mobile intelligent terminals, the mobile Internet, which was restricted by the network environment and the terminal holding capacity, finally got rid of the shackles in the tenth year of 21st century, and burst out the inestimable marketing potential. AR, LBS, QR technology in the field of marketing, the gradual application of mobile terminals based on the "Time Machine", "Interactive fitting room", "No car auto Show" and other innovative marketing forms, so that still in the "ineffective but expensive" marketing quagmire of the business elite suddenly awakened, Mobile marketing has begun to penetrate the brand construction, product promotion to ...

Recently the carrier Varyag information on the Internet noisy, quite interesting, the so-called shopping malls such as battlefield, fixed earthquake in the Network Marketing division training courses are often used to describe e-commerce integrated marketing, which has many similarities. At present, everyone's eye seems to focus on a single aircraft carrier, but the aircraft carrier combat is not a single aircraft carrier, aircraft carrier Combat is a battle group, in addition to aircraft carriers and their own carrier aircraft, there will be cruisers, anti-submarine destroyers, submarines and so on a variety of different ships. The whole has the sky to fly the early warning aircraft, fighter, helicopters and other various ...

Wei Jiadong/Wen &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; "Digital marketing Campaign," the author of these two days a lot of cheap 1 new news avatar, unconsciously found that the OCD cured. Micro-letter friends began to change the avatar, this kind of avatar is really good, the East elder brother is the whole to heartache people, such a portrait How To say fire? We found this little avatar fire ...

From ordinary blog to marketing blog [http://www.aliyun.com/zixun/aggregation/8427.html > Blog Marketing Research] from ordinary blog to marketing blog, there are several links to go.  The first link is writing, is about your product, your business story, I believe this introduction is not difficult for you. ...

Prince, a famous American musician, has experimented with many styles of music since 1978. 　　&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; As marketers, we are trained according to established methods, to measure output, for product services we have a specific evaluation system in mind. Most marketers, when they discuss strategies and tactics, are apt to refer to 4 P: products (product ...).

Recently, open the downstairs of the books and magazines, see the Carrefour DM advertising paper is no longer be directly stuffed in, but in the envelope inside, by mail to come. Then look at the adjacent other tenants of the books and magazines, some also have, some are empty. 　　Look at the postmark on the envelope and show that the mailing fee is 0.4 yuan. Previous Carrefour DM advertising paper, is by the DM courier door-to-door direct investment, and now the Carrefour DM advertising paper is sent by mail to the hands of consumers. 　　Why is there such a change? Initially, it may be by mail ...

We can not gloat, especially in the Sochi Winter Olympic Games, the five rings of such events, many things are not complete, to allow mistakes. But after this big thing, our countrymen still have the entertainment spirit, various spoof pictures to make up for this missing link, advertise for Audi, or the implant of the browser ... Even someone will think of Yu Yunpeng, "Ah, five rings, you are more than four rings." "Look first, all kinds of implants, slightly hard point, but occasion marketing to catch hot spots." &http://www.aliyun.com/zixun/...

The advertising industry often mentions that a word is "directional", which means we want to http://www.aliyun.com/zixun/aggregation/9391.html "> show ad Special or a group of people." Targeted consumers are the targets we focus on tracking, and they are also important potential customers for shopping initiatives. 　Whether in media shopping or innovative development, once we identify the object, he or she becomes our client, which means that we have entered a highly effective and efficient state. ...

Tags: USP theory UVP competitive Brand competition http://www.aliyun.com/zixun/aggregation/12972.html "> brand value Unique value proposition Cao Fang Hua finance the early 1950s Rosser · Reves (Rosser Reeves) proposes USP theory, which requires advertising campaigns to provide consumers with a "unique sales proposition" (Uniquely Selling proposit ...