To end as the beginning of marketing review Huanghuan new book "Self-Marketing Seven lessons"

3 days to read Huanghuan's new book, "Self-marketing seven lessons." For many years marketing, concerned about personal growth, not to miss this discussion, try to write a book review, in the book, the book outside the two parts to chat:

A book

"Self-marketing seven classes" has two basic modules, "His mountain stone" is from different industries case, and finally returned to the inspiration of self marketing. Remember I just entered the line from the PR start, then often for their own cleverness complacent, feel that they can always original, very cattle. Prefer to think, rather than more time to absorb, in fact, a career is a waste! Huanghuan to tell the story of the way to export cases, these stories not only for the students to do marketing use, but also gave everyone a brand marketing, insights into how personal marketing to do a unique perspective.

Know a lot about a problem often depends on how deep we asked, the second module of the book-"self-experience" is the story of Huanghuan, she dared to say some of the painful failure, when she failed, with deep doubt to find the answer, the lesson worth paying attention.

There is also a point to mention, for the brand, marketing is http://www.aliyun.com/zixun/aggregation/18045.html "> Corporate values of the transfer of their own, marketing is also!" At present, the general perception of self marketing may be hype, packaging, I would like to interpret it as the extension of the real self. The last lesson of "self marketing Seven Lessons": "Don't forget to start with the end." "It is valuable to suggest that we want to understand our final vision, refine our values and, in turn, plan our own marketing."

Ii. outside the book

I want to read a book, in addition to the literal itself, can have some knowledge of things outside of the text. With doing marketing, the same pay, what causes the yellow Huan than many of us are more concerned about? What's different about this guy? What's the difference? Does her book truthfully reflect the reason for her success?

Try to observe from some details, such as the second chapter of the book, there is a sentence: "Star still channel has an emotional program, I was in the comments on the guests, do a full 1000 episodes ..."

Knowing Huanghuan was a few days ago to a TV show, those days recorded more than 10 hours a day, quite tired, we are busy on the road to make up sleep, only she talks about the new book, speed, the idea of active, amazing; feeling, in addition to having a person's energy, she really has a great passion for what she is doing now.

As the book says, "Self marketing and habit-keeping" is what she does. To be able to do 1000th stages in a program, the effort will not be small, a smart person, can focus on one thing, Shang insist, let people think of a word: "Just afraid to see others smarter than you, and more than you can do painstaking work."

In the third lesson, "You're going to make your case," Huanghuan about an interesting phenomenon: every year there are a lot of big fashion, breaking the head want to go into the fashion Week, to create the popular money, year after, she was puzzled by this phenomenon, the book has such a statement:

"I like to put the wrong code on a piece of paper and use all kinds of logic to connect them ... Finally, a romantic story inspired me. The hero of the novel is an antique businessman who tries to manipulate the Guild to control pricing rights ...

My feeling is that to do a good job of marketing, need to have a core of the ability to grasp things, Huanghuan This habit explains the source of this ability. The so-called "dwell on, there will be echoes", good marketers, there is always a strong internal motivation, from the daily life of the feeling, to "steal" to "realize", absorbing experience in marketing practice, 8630.html "> sometimes is such a small habit, over the long run, will bring great rewards for our growth."

This article author Wang, if need to reprint, please indicate original author.

Welcome to the individual from the media "Woo See", Search micro-signal yujianyingxiao (meet marketing full spell), or scan two-dimensional code to watch more.