Talking about occasion marketing from the four rings of winter and Olympics

We can not gloat, especially in the Sochi Winter Olympic Games, the five rings of such events, many things are not complete, to allow mistakes.

But after this big thing, our countrymen still have the entertainment spirit, various spoof pictures to make up for this missing link, advertise for Audi, or the implant of the browser ... Even someone will think of Yu Yunpeng, "Ah, five rings, you are more than four rings." ”

First look, various implants, slightly hard point, but occasion marketing to catch hot spots.

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; We looked at Sina Weibo's 24-hour hot Topic list, with two in the top ten on the Winter Olympics.

Many people say that Sina microblogging activity is declining, but this micro-topic list is worth paying attention to, the current popular events, can directly follow occasion, for some enterprises in the operation of micro-blog can be well grasped. Occasion Marketing has 3 points of skill to share:

1, tight focus: Real-time attention to hot spots, such as micro-topic, Baidu top list, and so on, focus on hot events and fast follow-up marketing, to achieve a "fast" word;

2, the use of platform: Enterprise Micro-bo, micro-letter and other platforms can quickly release relevant content, if not the production capacity, to do a collection of events, participate in the topic;

3. Ingenious implantation: How to do skillfully implantation, this is really difficult, many products are implanted more hard, the general direct product identification, or packaging, and the event is consistent, and with the emotional, sensational, motivational language, on the higher level, this aspect of the ability to capture hot spots high demand;

Occasion marketing is to borrow big things, into the trend! Some brands used superb, the effect is very good, but also some enterprises with a slightly clumsy, in addition to not be able to trigger occasion effect, but to attract negative sound, outweigh the gains.

Author: Wei Jiadong afocus Fox shares digital marketing deputy general Manager Micro Letter public number: weijiadong2013