Online Marketing

"Word-of-mouth" in the end can "marketing"? Yang Bo that the word word-of-mouth marketing is contradictory, "Word-of-mouth is Word-of-mouth, marketing is marketing." Marketing can not impersonate Word-of-mouth, Word-of-mouth can not replace marketing. Keso that Chinese enterprises ' understanding of Word-of-mouth is becoming increasingly vulgar, "word-of-mouth marketing does not come out." Yesterday looked at "Panasonic management Complete", happened to see such a paragraph (fourth episode 192 pages) of the comments on advertising, excerpt as follows: Rely on promotional products, can not be maintained for a long time, more important than advertising, is how to make good products. ...... However, Panasonic means ...

March 25, Hangzhou people and the first issue of "6 people" activities in Wen San Road on both sides of the coffee, this period of activities to "http://www.aliyun.com/zixun/aggregation/8427.html" > Blog marketing and Community marketing Operation Application "as the theme , the topic selection, Operation skills, user guidance and event control of blog marketing and community marketing are widely exchanged. In the course of the activities, some of the friends present their views on blog marketing and community marketing according to their own practice. Ben ...

Event marketing launches a lot of potential consumer involvement. One of the conditions implied is that these potential consumers have greater initiative. They have more knowledge of the event itself and easier to remember marketing content. Therefore, the knowledge of the product is also more in-depth; the existence of the Internet has made event marketing "new". Quickly start a lot of people doing things, there is no cheaper than the Internet and fast media. Therefore, the use of the Internet for event marketing, should also be a future trend of advertising, the Internet itself is the content of the carrier. Based on the current Internet WEB2.0 ...

With the http://www.aliyun.com/zixun/aggregation/35637.html "> video sharing site more and more, the use of video marketing has become an important means of network promotion." From the previous Youku Yu incident, to the recent when and six rooms with Hugo launched the "007 War black Man", whether we put them as noisy, or spoof, but we have to admit that the relevant people, sites, companies from the brand and site or personal awareness of the rapid mention ...

Network community, nothing more than a chat. 　　Chatting can not be separated from the crowd, the purpose and the right of speech. If the purpose of chatting is to consume, the mainstream crowd is a quasi consumer group, such community to Customer http://www.aliyun.com/zixun/aggregation/7603.html "> Purchase decision has potential influence." 　　The tighter the consumption, the higher the business value of the community. The prospective consumer groups are willing to dive or inquire in the community because they want to assess the value of the commodity through the consumer experience. In particular ...

A talk about community marketing when marketing deviates from the original intention of maintaining the relationship between the merchant and the customer, the goal of marketing and the actual effect will also be opposite. The development of E-commerce in full swing, its marketing will also be based on the Internet, to maintain the relationship between merchants and customers. And the maintenance of this relationship, community is a very important way. The Community network, which is the core of human relations, is changing the organization structure of the whole human society while providing a new relationship for each user. Relationships between people begin to change in time and space. Oceans apart, you can appreciate the closeness of the distance ...

Marketing is to a large extent through the guidance of information dissemination to affect consumer http://www.aliyun.com/zixun/aggregation/7603.html "> Purchase decision, at the beginning of the last century, friends, Communication between family and other acquaintances was the main way to disseminate information, so at that time, the word-of-mouth between acquaintances is also a business to obtain customers an important way, word-of-mouth marketing in the promotion of enterprises played an irreplaceable role, we are familiar with many of the Chinese old people are relying on Word-of-mouth started, Word-of-mouth into ...

One problem I've often talked about is the boundaries between social media, http://www.aliyun.com/zixun/aggregation/8953.html > Search marketing and online media. 　　Focusing on one area has become the past, because focusing on one area will limit your collaborative development in these three channels. For example, you don't need a lot of SEO knowledge to develop social media marketing programs. Without SEO technology, you lose the profit of universal search and internal links. On the contrary, as in ...

Many business-to-business companies are always unsure about the role and position of social media in business-to-business marketing, which is not unrelated to the rapid development of social media. 　　Here, I would like to share the foreign related social media in business-to-business marketing to play the unique charm for domestic enterprises reference and thinking. First, foreign business-to-business marketing of the main 16 channels according to the data released by Sagefrog Marketing Group in July 2012, in 16 kinds of business-to-business enterprises in the most commonly used marketing channels, according to the use of the proportion of the level: the site (94 ...

Enterprises to carry out http://www.aliyun.com/zixun/aggregation/12198.html "> social Media Marketing Most concerned about?"   According to the analysis, the report shows time and ROI. --the problem of spending time: 44.68% of the time spent on Internet-level contact points--the question of the rate of return on social media marketing 24.26%--the problem of daily information; 21.28%--...

Thanks to the development of the Internet, the concept of marketing is evolving. Users no longer rely on newspapers and televisions to get new product information because the Internet dominates them. Gave them a new way of discovering products and brands and more timely and cheaper. Marketing is changing from push-marketing (outbound marketing) to guest-style marketing (inbound marketing), while guest-style marketing is a two-way dialogue, in which social media plays a key role. · 44% of the direct Mail has never been opened ...

Microblogging marketing needs more creative activities, encourage users to create content, the best way is to host a game. Recently saw a foreign creative case, very inspired. Its theme is # dress up your car #, the competition to provide customers with a free conversion opportunities, as long as the submission of a network video, there will be a chance to win free refit. Contestants want to upload a short video of why their car needs to be modified. This video game of grooming your car is a monthly selection of a lucky winner, the first is the winner in the video he filmed, his minivan looks really ...

Sun Zhi a blog, from the "silence" of the habit of different, discussed in the current domestic environment of the new media in the marketing difficulties encountered. In fact, almost everyone who touches this area will soon realize that although the specific problems may be different. However, Chinese and foreign enterprises on the social media marketing in the concept of the difference is indeed very large. In this difference, should educate domestic enterprises to learn foreign ideas, or to adapt to the domestic reality of the environment became ...

For many people, social media marketing has not really spread. 　　But for others, the new http://www.aliyun.com/zixun/aggregation/9371.html, which should have been passionate and dynamic, "> Marketing has begun to slowly become a dull pattern." I have always felt that through social media can be the most common, the most obscure way to impress consumers. However, as a marketing strategy, good ideas can bring a multiplier effect. ...

Shanghai Wei Ya for the third party blog http://www.aliyun.com/zixun/aggregation/39658.html "> Marketing Services set a good example [blog marketing research] Enterprise blog marketing, there are enterprises to write their own, there are enterprises to write business customers, But the third party writes the enterprise blog, is the enterprise hires does not have the direct interest relation person to write the Enterprise blog (certainly should have the reward). In China little smell, in Aliba ...

In the spring of 2010, the drought in five provinces of southwest China continued to develop. In the face of a once-in-a-century drought, the major Internet companies use their own actions to express love, initiative donation. The author through to Sina, Sohu, NetEase three big portals love activity comb, summed up their activity organization and http://www.aliyun.com/zixun/aggregation/8118.html "> Marketing way characteristic and different, and everybody discuss together: Sina Flag-Waving index ...

It is reported that the Confucianism Leopard mobile phone Search (roboo.com) pioneered the mobile phone top is to promote cooperation nationwide, mobile phone top as a new mobile phone http://www.aliyun.com/zixun/aggregation/36284.html ">   Marketing model, is being more and more enterprises are concerned about and adopted. This March, the Confucianism leopard in Ningbo, Zhejiang set up the first Operation Center, opened the Confucianism Leopard mobile phone top in Zhejiang Gongchenglvede Prelude. According to the reporter understand, since the establishment of the Operation center so far ...

With the advent of the 3G era and the state to vigorously promote the integration of three networks, the Internet era to upgrade to the mobile internet era, more and more users on the basis of mobile phone anytime, anywhere, the use of the application needs are also increasing, which necessarily implies a broad business customer marketing opportunities. 　　In this context, as committed to providing mobile phone users with fast, efficient mobile phone search products and services, the development of efficient and accurate mobile phone search engine of the national High-tech Enterprises, Confucianism Leopard (roboo.com), has developed into a mobile internet era of the vast number of enterprises one-stop mobile marketing platform. By the ...

It's not easy to understand how http://www.aliyun.com/zixun/aggregation/8805.html > E-mail marketing affects customers. Why customers are involved in your marketing activities at a specific time, there are many factors affecting it. 　　Let's take a meeting to register as an example. Customer y is considering a registration meeting. The factors that affect his decision may be---a colleague will go, a brochure sent to his office, an email he received, or three ...

In the market economy, ROI is the most concerned index of all the business owners, of course, in the field of Internet marketing, advertisers are most concerned about the output ratio of advertising investment. In the limited network advertising budget premise, according to the effect of billing http://www.aliyun.com/zixun/aggregation/8485.html "> Search engine Marketing, has always been the focus of attention." In China, Baidu keyword price increase actually than Google exit, to the bidding advertisers, more influential. When the price of the key words ...