What is podcast and podcast marketing?

With the http://www.aliyun.com/zixun/aggregation/35637.html "> video sharing site more and more, the use of video marketing has become an important means of network promotion." From the previous Youku Yu incident, to the recent when and six rooms with Hugo launched the "007 War black Man", whether we list them as noisy, or spoof, but one thing we have to admit, the relevant people, sites, companies get the brand and site or personal awareness of the rapid rise, This is a Living Classic podcast marketing case!

As a practitioner of online marketing, it is important to focus on podcast marketing. So point-stone interaction (www.dunsh.org) will then post a series of articles on podcast marketing. So at the beginning of the series, we have to understand what podcasts are and what podcast marketing is.

The source of the word "podcast"

To eradicate Wikipedia, the word podcast comes from the combination of "IPod" and "Radio" (broadcast) in Apple's computer, Apple in China translated as a podcast, Apple Taiwan is called podcasting; in addition to the "podcast", other Chinese translations include "Love Wave", "Guang bo", "Wave engraved", "webcast", " Clustering, "portable", "free broadcast" and so on. In addition, because the term "podcast" contains multiple meanings of podcast, podcastor or podcasting, it is also prone to ambiguity when used.

What is a podcast?

One of the definitions given on the wiki is that podcasts (podcasting) refer to a way to publish files on the Internet and allow users to subscribe to feeds to automatically receive new files, or to make radio programs in this way. This new approach began to be popular on the internet in the second half of 2004 for publishing audio files.

Obviously, the above definition is from a technical point of view, with the development of the Internet, the podcast can not but from the technical innovation to explain, personally think: Podcasts are video or audio as the main content of the blog. Blogs have the same features as podcasts. The difference with other blogs is that the main content of the form is not text, pictures, but mainly video, voice. Blog has the characteristics of the network, emphasizing individuality and sharing, support RSS, etc., podcasts can also have.

What is podcast marketing?

Podcast Marketing is to use podcasts as the main carrier of marketing methods. Or, more generally, podcast marketing is the promotion of podcasts. This definition format also uses what is online marketing and what is blog marketing.

It is worth mentioning that many people simply understand that podcast marketing is inaccurate for podcasts. There are a variety of marketing methods for podcasts, not necessarily just podcasts. Podcast advertising is a low-level application in the podcast marketing, which cannot reflect the great spread value of podcast marketing.

Podcast Marketing has begun to rise

Often reading English SEO blogs have noticed that more and more relevant podcasts are starting to use video to disseminate information, such as Matt Cutts. Keep using video instead of text and answer some questions. At the same time, these sites, like search engine observations (www.searchenginewatch.com), add podcast content to the right of each article.

So, why is the podcast for the positive application of our foreign counterparts, the podcast marketing methods in the end have what unique advantages? This is the question that we will continue to elaborate on next.