Online Marketing

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The World Cup is not just about kicking and watching. At the same time as players dash and fans shout, all kinds of http://www.aliyun.com/zixun/aggregation/9371.html of the World Cup "> marketing means are endless, dazzling." 　　According to reports, CCTV advertising World Cup sponsors have been covered in communications, clothing, automobiles, home appliances, financial services, energy and other industries, so that some people laugh, Chinese advertising instead of Chinese football into the World Cup. --2 ...

Author: Shen Zhiyong December 15, the Beijing Municipal People's government press office, Beijing Municipal Public Security Bureau, China Municipal Communications Administration Bureau, Beijing Internet Information Office jointly issued the "Beijing Micro-blog development and management provisions", requiring any organization or individual registered micro-blog account to use real identity information, Otherwise you can only browse and not speak. Because the mainstream micro-Bo platform is basically in Beijing, so Beijing's micro-bo real-Name system can be equated to the entire micro-BO platform real-name system. This is the micro-bo real-name of the big curtain finally set off, this will be the development of micro-bo a crucial step, micro-bo marketing grid ...

Cao Fang-hua Social marketing social news http://www.aliyun.com/zixun/aggregation/35574.html "> Social Hot Brand Marketing occasion marketing unified Rational Finance Lhasa vandalism burning, appreciation of the renminbi, rising prices, Olympic Torch relay twists, overseas media distortion of the fact that the flames This series of questions, ...

Recently Weibo is very popular, in the training or open class will have a lot of friends asked how small and medium-sized traditional enterprises how to use micro-blog marketing issues. Indeed Weibo absorbs the traditional IM software's both-time communication and http://www.aliyun.com/zixun/aggregation/9607.html "> blog platform's system continuity through attention, 　　Forwarding and other functions can put your information in the interpersonal relationship with the chain of divergence spread. A lot of small and medium-sized friends see these advantages, hope can also benefit ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Integrated Marketing communication English as: integrated Marketincommunications,    Abbreviation: IMC. Integrated marketing communication is first proposed in the United States in the the early 1990s, is in the international advertising industry derived from the new concept of modern advertising, is recognized as the new marketing era ...

Today began a joint project marketing series. The Affiliate program is also known as the Http://www.aliyun.com/zixun/aggregation/39768.html > website Alliance, with many English names such as affiliate, referral, Associate program, the viewable sharing program, the program, etc. ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; 　　This problem can be analyzed from both inside and outside. 　　The adverse factors outside the station include unrelated friends chain, yellow gambling game lottery, such as low quality import links, volatile (suddenly increase suddenly reduce) the import link status; The station can be divided into structure, links, content three block, the structure of search engines like flat clear site structure, mesh ...

Influence and scope of influence are two different things. Things that have an impact are not necessarily influential, and of course, influential things may not be very influential. 　　For example, I never thought sister Furong had any influence, but I think the Harley locomotive was the Holy Grail in the eyes of the hippie-bikers. The ultimate goal of the brand is to persuade the audience to become their consumers, if this can not be done, it is not interesting to do, after all, is not a draft. Therefore, the impact of a wide range of brands is the means, not their purpose. Like people, influential brands, is ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Sina Weibo and Cofco for the first time intimate marketing &n ...

Now I go where I want to know the local situation, or where to eat, buy things, I will directly to Baidu or related online inquiries possible solutions. This oneself needs to solve the way, I found the relevant theoretical support on the Internet. The father of integrated marketing, Professor Schultz, has introduced a new Siva marketing theory-Consumers seeking http://www.aliyun.com/zixun/aggregation/7432.html "> solutions, finding Information, evaluating value, searching for ...

Received in the morning Mail, the first Gold Award for digital Marketing Awards will be held this month 115.html ">26 Day in Beijing Mei Lanfang Theater, ES y-not works" Lang Yi listing interactive integrated marketing Campaign "successfully nominated. At the same time, the ES finalists nominated works also has "My 2008, the world opens the big eye to see". Think of two trends: one: Because of the interaction, the future of more marketing ideas will subvert the current imagination. The definition of creativity is broader, from arousing attention, to engaging in interaction, to creating influence. Our cognition is moving in a step-by-step way ...

Community as an online life of the reappearance, viscous is very strong, frankly in the online mail, look at the information is far less viscous than people soak in the community for a long time. At the same time, from a few figures, all communities add up to the total number of visits and browsing time and the Big http://www.aliyun.com/zixun/aggregation/31949.html "> Commercial sites can be compared." Here are a few in-depth experiences: first, bring the big advertisers into the community and help them commercialize the blog. ...

From the marketing point of view, the search engine is a rapid field, it created the Chinese traffic first website Baidu, while creating a lot of new application platform, such as http://www.aliyun.com/zixun/aggregation/35951.html " 　　> Web search, keyword-based search, and even current community-based applications. For advertising marketing, a core goal is to serve the demands of advertisers. Although the search engine rapid, but the advertisement Advocate's request has never changed ...

Inner Mongolia Tongliao Qing Ditch, an old man up early in the morning, open the stove, the inside of the dry beef yearning to fall. Several outsiders intend to barbecue next to each other. The old man did not hesitate to clip out a few carbons from the stove to help them start the fire. One of the outsiders went up to chat with him, and the old man chose a small one from the beef and handed it to the outsider. Outsiders tasted and praised a few words. and intend to buy some when you leave. This outsider is me. The time for this year's October 1 noon. The whole process is quite natural, there is no "advertisement", "http://" that we are familiar with in the city.

Micro Bo Marketing is flexible, need continuous interaction to gradually reveal the effectiveness of marketing, which seems to determine the micro-blog marketing can only be implemented by human intervention. 　　In fact, it is the micro-blog through the interaction of the characteristics of value, the decision of micro-BO marketing can be effective technical means as the guide, the first to do data mining, on the basis of increased human intervention will be possible to achieve the maximum marketing effect. The truth of marketing is to discover, create and deliver value to meet http://www.aliyun.com/zixun/aggregation/88 ...

Now, the best time of the year, we can visit the art exhibition, participate in the baseball game, ready to meet the arrival of Christmas. 　　Now you need to make a list and check to see if the search options for the summer holiday are accurate. At the same time last year, I told Http://www.aliyun.com/zixun/aggregation/7977.html "> online retailer to strengthen seasonal marketing efforts, to take the old holiday URL down, update content to meet the arrival of the holiday ...

Source: Internet Café Empire Net Author: Chao Fu domestic video site of foreign imitation object YouTube in the "political reform" to the commercial value of the long video media transformation, for a time, the domestic UGC video also began to defection, in self-examination, Self-criticism, self-denial at the same moment, began a new journey. In by potatoes, Youku, cool 6, 56 of the domestic UGC camp, Youku is undoubtedly king, this also means that it needs to use the UGC model as soon as the accumulation of both users, traffic, brand advantages, quickly realize turn around, seek a new way out ...

--Zhang Shule: "Lingbo micro-step: Ultra Perfect Microblogging marketing" series (11) Since the Enterprise Micro-blog, whether in private or in the name of the company opened, are easy to fall into the face of the project. This is not, the perfect account run for some time, the promotion of the Commissioner experienced from the beginning of the depressed to the present time when someone forwarded, or even forwarded a good joy, mentality has changed. In particular, the value of sang between the "comparison" mentality began to appear. Especially after I gradually let them operate different microblogging, several promotion Commissioners began to compare their micro-blogging performance: Average forwarding rate, powder ...

2005 6-August, after I finished Baidu "Tong Pak Fu", many people asked me how many people I can spread, can reproduce and so on. Frankly speaking, the pure "word of mouth" has nothing to do with advertising, and it has a lot to do with platforms or products. 　　This is a very real problem. Until recently a few months ago, I still felt that the essence of word-of-mouth marketing is creativity, not a strictly media way of communication. such as Sister Furong is just a creative. However, in recent months my views have changed a lot, and I now very clearly say: if the concept of Word-of-mouth marketing itself, ...