Why the high forwarding is invalid "Weibo marketing series 11"

--Zhang Shule: "Lingbo micro-step: Super Perfect microblogging marketing" series (11)

Since it is enterprise Weibo, whether in the name of the private or in the name of the company opened, are easy to fall into the face of the project. This is not, the perfect account run for some time, the promotion of the Commissioner experienced from the beginning of the depressed to the present time when someone forwarded, or even forwarded a good joy, mentality has changed. In particular, the value of sang between the "comparison" mentality began to appear. In particular, after I gradually let them operate different micro-blogs, several promotion commissioners began to compare their micro-blogging performance: Average forwarding rate, fan growth and so on are their daily conversation. This is what I see, but things have grown beyond my imagination.

One day, I get rid of the daily chores, using micro-blogging tools on the existing several perfect account of the situation of the statistics, from the report, the situation is indeed a good, the entire curve is showing an upward trend, forwarding rate and the number of fans look very beautiful. However, if you look closely, you can see the strange situation. Such a high forwarding rate, in the actual microblogging promotion, has not brought much change, especially in relation to brand promotion or similar to the previous E-commerce promotion. For example, during this period, a few of the promotional microblogging with http://www.aliyun.com/zixun/aggregation/8713.html "> Product sales links in its short few hours of forwarding, product sales did not show a significant increase, There is even a small drop, and check the product page on the source of clicks, more can be found from the micro-bo direct drainage is very few, why? With a closer look at this slight blog, the answer is surfaced-they use the navy.

Many of these tweets are forwarded from a single number of fans, even in the form of bogus tweets, which have not been forwarded two times. Obviously, this is from the micro-Bo promotion, a large number of machine-controlled microblogging forwarding just.

It looks beautiful. Forwarding of the Navy

In my interrogation, their answer is: this is not a simple army ineffective promotion, they also moved their brains. Their idea is to use the navy to promote the formation of a certain base of micro-bo forwarding, so that people who see micro-blogging will be because of the previous heat assessment and more willing to participate. But in fact, they also know that the effect may be very small, so they join a large number of micro-blogging groups, through the release of tweets, let these groups of people in the community, with their real fans of some friends of the micro-blog for in-depth forwarding. Such promotion law seems to have a certain truth, is also a lot of network PR companies to pursue the law. But why is it still ineffective?

Tip: Can the Navy be used? Of course, but the premise is that you have to have enough control, but Weibo marketing has not seen the use of the Navy's good enough case. If you have to use it, you have to forward it for a few hours, then let the Navy do it for a while and then give it a free pass. Do not swarmed this interval cycle.

#欲练神功 # Lingbo The first floor does not talk about how to send micro-blog, just talk about how to build a perfect microblogging marketing system, to good things, the first way, @ the micro-Bo Shen, this is not what you can understand the knowledge also. #凌博微步