Sina Weibo and the first intimate marketing of Cofco

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Sina Weibo and the first intimate marketing of Cofco

McLuhan once said: "The media is a human extension." ”

The more is the progress of the times, the media attributes of the stronger, the force is also greater. And now, the most popular form of media, and the most influential new media is a microblog.

such as Sina Weibo, through the "no more than 140 words," the "scarf" has woven the relationship between tens of millions of people; in this big platform, people, people and groups/enterprises are inextricably linked, there are some marketing tools, such as event marketing, product promotion and brand marketing, Currently in full swing of the "Good Life @ Cofco" Activities, is Sina Weibo as a "new media," the first commercial.

"Good Life @ Cofco" micro-blog activity (http://cofco.sina.com.cn/index.php) is from Cofco and Sina Weibo jointly launched a call for tens of millions of netizens "play to the World Expo," "found around the beautiful" an activity. As a senior sponsor of the World Expo, Cofco hopes to call on netizens to share their "good life" through Sina Weibo bleomycin. The event is July 115.html "> 26th to October 31, a total of 3 stages, when users in each phase of a certain kind of" food stamps ", you can get" COFCO tourism Awards, COFCO experts a full set of buddy, I buy a net Gift package "and other prizes.

For Cofco, the "Good Life @ Cofco" microblogging campaign is an ingenious brand marketing. First of all, Cofco selected Sina Weibo, the most influential new media platform, the audience features are: active, young, love a better life, keen to share, is the internet's long tail power. Cofco hopes to use the platform of Sina Weibo to increase the influence of its own brand among these target groups.

Second, Cofco is a senior sponsor of the Expo, "Expo" is the last six years of hot events, gathered tens of thousands of eyes, the grain with its active page of different sections set, through the "Meet the World Expo" and "Expo Flash" and other sections, will itself and hot events closely together, attracted a large number of netizens eyeball.

Again, Cofco to share a "better life" topic, encourage netizens to write micro-blog, upload the World Expo Photos, forwarding, commenting on a variety of forms to elaborate their own good life. "Good Life" is the yearning of all people, Cofco encourages netizens to "good life" memories, expectations and sharing, let them participate in the "chain of food" interaction, the grain of the success of their own and "Good Life" bound together.

Finally, whether it is the "World Expo" or "Good Life", are tightly centered on the "Cofco", People published the "Expo" related micro-blog and "Good Life" related to micro-blog in different levels and "COFCO" closely related to the interaction between the production and then get "food stamps."

After the above steps, Cofco brand marketing finally completed, in the hearts of consumers tree "good life and food" closely related to the impression that the core concept of grain "industrial chain good products to make life better" also successfully disseminated. For thousands of Weibo netizens and people looking forward to a better life, how can they not pay attention to the Cofco?

As the hottest new media, the popularity of Weibo must have its reasons, and enterprises through the new media marketing, using micro-bo as a marketing platform, may be as good as the grain harvest unexpected effects.