What is Affiliate Program marketing

Today began a joint project marketing series.

The Affiliate program is also known as http://www.aliyun.com/zixun/aggregation/39768.html "> Web Consortium, with a lot of English names, such as affiliate, referral, Associate program, the viewable sharing program, the program, etc.

Affiliate Program Marketing, simply speaking, is a pay-for-effect website to promote the way.

Webmaster registered to participate in the advertising program, to obtain a specific only belong to this webmaster affiliate program links. Webmaster put this link on their own website, or through other ways to promote the link. When a user clicks through the Affiliate link to The Advertiser's website, the Affiliate program will track the user's clicks, browsing and sales. If the user completes the designated action on The Advertiser's website, The Advertiser will pay to the stationmaster according to the predetermined commission.

The specified behavior that the user needs to complete includes sales and guidance. In accordance with the user-specified behavior, the Affiliate program can be divided into three different forms of payment.

Pay Pay per click

Very similar to the search bidding rankings. Users just click on the alliance link, advertisers will pay the webmaster a certain amount of commission. Users do not need to perform other actions on the site.

Pay per guide

The user clicks the alliance link to come to The Advertiser website, needs to complete a certain guidance behavior, for instance downloads the trial software, registers the user account number, subscribes to the electronic magazine and so on.

The boot behavior is usually free and does not require a user to buy anything.

Pay by sales per Sale

The user clicks on the affiliate link to come to The Advertiser website, needs to complete the purchase, produces the sales, The advertiser only then according to the agreed amount pays the stationmaster commission.

It is usually the most common to pay by sales.

Affiliate Program Marketing was the first successful use of the Amazon bookstore. Although there are already people using the Affiliate program before the Amazon bookstore, the scale and the level of concern are far from the same. The online marketing approach grew rapidly after Amazon successfully used its affiliate program.

In 1998, Amazon's affiliate program network already has 30,000 owners. It can be said that the active promotion of the Amazon bookstore, the webmaster has made a great contribution to the success of Amazon. By 2004, Amazon's affiliate program had 900,000 owners.

According to the survey, the annual sales of the Affiliate marketing plan will reach 280 billion U.S. dollars by the end of 2008. In the Chinese market, the 2007 joint planning market was also 3.43 billion yuan, an increase of more than 80%.

Because the joint plan marketing is to advertisers, stationmaster, customer three win marketing way, has become the website promotion more and more important channel.

Author: Zac@seo Every day
Original download: New virtual Host