Actively prepare for the arrival of holiday marketing

Now, the best time of the year, we can visit the art exhibition, participate in the baseball game, ready to meet the arrival of Christmas. Now you need to make a list and check to see if the search options for the summer holiday are accurate.

At the same time last year, I told Http://www.aliyun.com/zixun/aggregation/7977.html "> online retailer to strengthen seasonal marketing efforts, to take the old holiday URL down, update the content to meet the arrival of the holiday." My advice is to create a link before harvesting the link.

What is the difference between getting link and link development?

Getting links is stored in the past few years to get the link content and optimize the goal within the site. Link development is to identify new background links for targeted targeting by initiating different internal link tactics.

If you did not heed my advice last year, it is not too late to determine the search primer before the holiday season. To do this, you need to search for holiday testimonials and find URLs for various gifts.

If your enterprise abandons the URL, make sure it is active, but disconnect from the local site, which may help to recreate the holiday landing page. To do this, you need to search through the site log file to find the old URL.

After you decide on the URL, you should quickly check if last year's holiday page is worth restarting. Check to see if the Web page is still indexed by a search engine, such as [site:www.example.com/gift-ideas.html]. You can also use advanced queries such as [link:www.example.com/gift-ideas.html To see what kind of internal links the page gets. Of course, you can also go directly to the Yahoo site browser to obtain an accurate image of the index and background links.

Do not worry about whether the URLs you find can be reused because your content management system does not allow you to do so. Prepare for this year's holiday season by developing a series of holiday pages and permanently directing old URLs to new URLs.

If you do not find a URL and do not have a link to receive the plan, you now need to work with the Web design team to determine the series of static, unchanged holiday URLs. Keep in mind that content needs to be constantly updated and upgraded, not URLs.

When you check the 2008 log files and methods, get advanced keywords and vocabulary. That way, you can prepare for holiday keyword updates.

In the study, it will take some time to analyze the advantages and disadvantages of the Web page. If you plan to prepare for holiday sales in advance, you will get the first chance you lost last year.

Getting priority in search engines also requires attention:

--When the time is right, link to the URL from the site home page. In this way, the best PageRank and trust Rank will be obtained.

--Link URLs within the site from a static HTML sitemap.

--Link the holiday landing page URL from the related directory and subdirectory pages.

--Identify a timely XML Sitemap Upgrade plan to ensure that the holiday URLs are included.

--Make sure the marketing department uses Holiday landing page URLs, such as email marketing, blogs and social media targets such as Twitter, Facebook and LinkedIn.

-Prepare a series of activities, focus on developing links, and ensure that the holiday content is updated.

(Original: July 15, 2009; Compiling: Song XI)