Online Marketing

Social Media Marketing (http://www.aliyun.com/zixun/aggregation/13666.html ">social media Marketing") has gradually become an integral part of enterprise marketing activities. Powering for New Communications and Cato for PR to nearly 300 PR, advertising and other marketing practitioners ...

A previous report from the National Advertising Association noted that two-thirds of http://www.aliyun.com/zixun/aggregation/38848.html "> Marketers are using social media for marketing campaigns, The main tools they use include Facebook, Youtube, Twitter, and LinkedIn. Although in the domestic 11545.html "> We have different social media ...

Most of the time, when we talk about social media marketing, we're more afraid of talking about ROI. Because we do not yet have a relatively complete and accepted assessment by most people at this point in time. 　　But in the United States, where social media marketing is widely used, http://www.aliyun.com/zixun/aggregation/13666.html ">social Media has brought real business value to many companies." According to Wetpaint and digital information company ...

In the last 1, 2 years, social media (http://www.aliyun.com/zixun/aggregation/13666.html ">social media") has become increasingly accepted in the field of marketing, There are also more and more brands starting marketing campaigns through social media. But most businesses, and even a lot of professional digital marketing, don't realize that social media is by no means just a portal, vertical site ...

Can't find the target customer group marketing can not be called marketing, do not reach the audience, accurate marketing wireless promotion can not be called wireless marketing.        The essence and basis of wireless marketing is to target customer groups to achieve targeted marketing informed. Everything is difficult at the beginning, for any new product to promote the market, to find effective way to reach the target customer group means that the success of a ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Web2.0 is not a toy, and do not say Tencent space success, and do not say Sina blog success, and do not say Tianya will board the gem.   Today, the West Shrine Hutong, 19 floor, the Dragon Lane, such as the local living community has used business income let VC recognized, become the Star enterprise of the Internet. ...

Recently, I met a small business in Baltimore to discuss how to build market share. This is a strong enterprise, with many large customers, affected by the economic crisis, it is diversifying its business, so it can be independent of several investment operations. 　　Although it provides products for a particular area, the business is no more than any other company in terms of marketing and advertising: it is difficult and needs more customers. But how to get more customers? How does an enterprise use online marketing to establish its own business? If you read corporate news, you will find Internet technology companies ...

In the face of the current economic downturn, there are many car manufacturers have reduced advertising budgets, the so-called broad grain, high wall and gently the king is so. 　　Then, the user's reputation has always been the first sharp but different, it is hoped that with practical measures to the real value of the consumer feedback, the new high efficiency of 09 sharp increased 15 configuration, but the entire price range does not rise and fall, the most direct to the impression of consumers, it should be cost-effective greatly improved. Interactive marketing on the conventional approach, nothing more than an official website to add a new listing of the topic, put a few media ideas to attract attention, do a search ...

--Zhang Shule: "Lingbo micro-step: Ultra Perfect Microblogging marketing" series (17) Weibo often provides templates for you to use, just like a blog, but Weibo should be more personalized, not just the template provided by Weibo. Of course, although these templates are very beautiful, but after all, is too little, and more monotonous. As a personal micro-blog template use is fair, but as a corporate micro-blog is how many people feel not clear enough. In fact, even individuals, should be as far as possible to choose their own personalized micro-blog template, for example, I have been planning to use my two books "Model Warcraft", "Combat network ..."

Jeff Wisot, vice president of marketing at Buy.com Company, said: "With the combination of information (such as product sales speed, profit margin) and paid search marketing, our company gained 45 of the profit growth." "Buy.com, (33rd in the online retailer's 500-strong guide), started a paid search business with Adlucent, a search marketing firm, in early April. Wisot said: "Adlucent uses its proprietary depth search keyword management application to help buy the most efficient use of keywords at the lowest cost." "Deep ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;     Donews April 16 News According to sources, the media has completed the Network Forum Communications Company "1024 Forum" acquisition, the acquisition amount of 10 million U.S. dollars-this news, a lifelong uproar. &...

Http://www.aliyun.com/zixun/aggregation/17256.html "> Record company in order to save the music sales revenue decline, in the music field set off a wave of brand marketing." Record companies are working with powerful brands in traditional areas to stimulate consumer digital music consumption, especially for loyal users of these brands, with the influence of these brands. And these brands are starting to form their own record companies. In addition to the EMI record is working with Adidas and other cooperation to run the numbers ...

If the Internet has any positive implications for musicians and record labels, it must be said that the Internet has created more opportunities for communication between musicians and fans. The role of both is no longer just playing on the stage, but can be like communication between friends. In Europe and the United States, the musician's online marketing environment has gradually formed a system, musicians and record companies are also clearly aware of its value, are actively using these online tools. Here is a few words in the Western countries online music marketing environment. SNS community set up a homepage on MySpace to provide fans with ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Web game with its small investment, low threshold, quick effect and other advantages in a short period of time to form a hot spot in the industry, many development team surging, the market has achieved good results, but these prosperity behind, it is difficult to conceal the lack of aggregation of web game company marketing capacity. &nbs ...

According to data shows that the first quarter of 2011 China's online game market size of 8.498 billion yuan, to achieve the 6.1% chain growth. 　　Online gaming market after 2010 years of decline consolidation, it seems to have found a game research and development innovation, operating mode innovation, market deep and subdivide three growth points, prompting the industry in the first quarter ushered in a rapid growth period. Since the 1992 online games into China, after nearly 20 years of development, the Chinese online games market scale is increasing, the number of gamers is a geometric explosion. In the face of the crazy growth of the player continued in the game of money consumption investment, ...

After mutation of 2008, China's network video industry to the right track, and opened up the first year of marketing, into the 2009, the development of China's video industry has been very high-profile, ushered in a new round of opportunities and challenges, will further to the maturity and standardization forward. At present, http://www.aliyun.com/zixun/aggregation/5740.html "> Internet video has become the mainstream, the increasingly strong sense of copyright, the original is the development of Internet video mature ...

A global survey published recently by Microsoft and Music Television (MTV) shows how children and young people interact with digital technology. The survey is at the highest level of similar surveys worldwide. By Microsoft, Music Television, Nickelodeon three together. 1http://www.aliyun.com/zixun/aggregation/37392.html ">8000 Children and 16-24-year-olds participated in the survey in 16 countries. Everyone is determined ...

Since its inception in 1946, the NBA has rapidly swept the globe and become a human event. The world has more than 1 billion fans, watching the NBA events become a cultural trend and lifestyle. 　　The NBA's influence in China is second only to the four-year World Cup, which is particularly popular among men and young consumers. NBA webcast, fans feast with the increasing media channels, fans are becoming more and more convenient to watch the NBA games, especially the webcast is hot. Now, including the NBA official website, new transmission broadband, PPL and PPS and other sites have launched the tournament ...

Warner Music's Atlantic Records unveiled a desktop client product for fans http://www.aliyun.com/zixun/aggregation/16559.html "> 　　Fanbase (based on Adobe's air development) can also be regarded as a new media marketing method for bands. From the client itself, basically can be regarded as a desktop version of the band official website, provided the band song Audition, news and other related funds ...

The fine marketing of the color ring includes the similarity calculation of songs and the mining of http://www.aliyun.com/zixun/aggregation/37088.html "> user characteristics, which is relatively simple in the characteristics of the song age, the so-called song Chronology characteristics, 　　is a parameter that indicates which age the user likes, and today we'll talk about how to determine the age characteristics of the user from the user's consumer record. Young people prefer to listen to pop songs, especially pop songs, compared to older people.