Talking about the new media marketing from the NBA online broadcast

Since its inception in 1946, the NBA has rapidly swept the globe and become a human event. The world has more than 1 billion fans, watching the NBA events become a cultural trend and lifestyle. The NBA's influence in China is second only to the four-year World Cup, which is particularly popular among men and young consumers.

The NBA webcast, the fans ' feast

With the increasingly rich media channels, the fans are more and more convenient to watch the NBA games, especially online live is hot. Now, including the NBA official website, new transmission broadband, PPL and PPS and other sites have launched the event webcast.

As an NBA fan, I also enjoy watching games online. Through the video platform, you can enjoy more games (at least 6 times a week) and be more flexible and convenient to watch. There are a lot of fans watching the game online like me. It is said that the official NBA site, daily PV has exceeded 18 million, registered users more than 6.5 million. From these figures, the NBA event webcast is indeed a big surprise to the fans.

NBA online live, marketing space can not be underestimated

From the marketing point of view, the NBA online live a lot of the value of digging, because it has a crowd, precision, adhesion and other traditional media do not have the characteristics.

In particular, the NBA is currently the main audience of 18-35-year-old men, they generally have a higher education, students and white-collar-oriented, very dependent on the network. These characteristics for many advertisers and brands, has a strong appeal and matching.

Video spots ads for the NBA online live icing on the cake

For the NBA online live platform, how to use the marketing form is worth exploring. In fact, any form of marketing and advertising methods are based on a common goal, that is, The advertiser's information effectively and accurately transmitted to the target audience.

To some extent, the NBA online live form is an effective supplement to the TV media. How to effectively transplant the TV spots to the event video platform is the key, of course, the technology is critical, the problem has been solved by interactive.

In the form, combined with the characteristics of the NBA tournament schedule, customized creative video ads, will effectively improve the arrival rate of information. And in the playback control can also be flexible to deal with, such as the use of the game before the air, a lot of pauses in the tournament, rest time and so on. At this time the user's attention is highly concentrated, thereby greatly improving the information arrival rate. Or the NBA official website for example, the highest single game total viewing more than 4 million people, I believe that at this point of the video ads will undoubtedly be more accurate and impact.

Believe that in the joint efforts of technology companies and advertisers, video spots ads in the NBA online live platform, will play an increasingly large role for the 37211.html "> Olympic marketing lay a solid foundation."