Online marketing tools and methods for musicians

If the Internet has any positive implications for musicians and record labels, it must be said that the Internet has created more opportunities for communication between musicians and fans. The role of both is no longer just playing on the stage, but can be like communication between friends.

In Europe and the United States, the musician's online marketing environment has gradually formed a system, musicians and record companies are also clearly aware of its value, are actively using these online tools. Here is a few words in the Western countries online music marketing environment.

SNS Community

Set up a homepage on MySpace, to provide fans with music audition, performance dynamic ... And so on, MySpace officially boasts millions of musicians who have set up a home page. Create a direct link between Facebook, Bebo, and a group of fans. and Bebo, according to a study in Australia, shows that Australian musicians use a MySpace ratio of up to 89%,facebook up to 52%.

Micro Blog

Twitter, of course. Perhaps because of the high real-time demand of Twitter, the use of musicians is not very high. Australia's report shows that 20% of musicians use it.

Music community

In Last.fm, ILike, Imeem and other online music community to build their own profile, share more content, can obtain a certain amount of royalties and let more fans know them.

Music video

Music videos have a stronger impact than audio files. Perhaps is the production level and so on the difference, the overseas musician uses the music video, the trailer, the scene and so on video content as the promotion method already is quite popular. According to Australia's report, 70% Australian musicians use YouTube to publish video content to promote themselves.

Mailing list

Different from domestic, in Europe and the United States mail application has been the most extensive internet and the use of the highest frequency of applications. Collect and manage your fans ' mailing lists through online tools, and push musicians to send important messages to your fans.

Data analysis

Online tools such as music metric collect data about musicians on the internet and analyze them to help musicians understand how their music is promoted and accepted by their fans. MySpace and Last.fm also provide musicians with tools similar to the monitoring and analysis of site data.

Free

Because the European and American digital music charge market is relatively mature, so the musicians with a certain fan base through the free content of the method is to attract more fans to pay attention to the effective way.

In addition to these, musicians and record labels also use official websites, blogs, widgets, IPhone apps ... And many other methods for online marketing.

Foreign fans are actually very envious of Chinese fans, they think in China fans want to listen to the online or want to download, can have a lot of services can choose, but also are free. But I think Chinese musicians and record companies must be the reverse, they need to help them online marketing tools. From my perspective, this has formed a certain climate has also been accepted by some musicians in China may also be on Sina blog, Baidu Bar and watercress music people.