Octavia Crisp low luxury marketing: Smart ideas can save media budgets

In the face of the current economic downturn, there are many car manufacturers have reduced advertising budgets, the so-called broad grain, high wall and gently the king is so. Then, the user's reputation has always been the first sharp but different, it is hoped that with practical measures to the real value of the consumer feedback, the new high efficiency of 09 sharp increased 15 configuration, but the entire price range does not rise and fall, the most direct to the impression of consumers, it should be cost-effective greatly improved.

Interactive marketing on the conventional approach, nothing more than an official website to add a new listing of the topic, put a few media ideas to attract attention, do a search engine optimization and public relations guidance. Besides, is there any smarter way? Can use small budget to make bigger public opinion influence?! We find that, as long as we dare to think, interactive creativity can really change the media strategy, save the budget at the same time, enhance the goodwill of the brand.

Budget cuts are not shameful and dare to serve as the world's most stingy advertisers.

Will cut advertising costs and turn it into one of the reasons to support sharp price/performance increases. Through the extremely "province" of advertising costs, such as small advertising, text chain on a word, and so on, convey the "sharp cut advertising, save more feedback," the interests of the point (in which the text of the key words http://www.aliyun.com/zixun/aggregation/17580.html "" > advertising form is particularly noteworthy). And can be further triggered by this advertisement topic. It embodies the social sense of responsibility of the keen people advocating "saving and creating value".

Use search engines to skillfully execute contrasting ads.

Who said that domestic can not do comparative advertising, as long as smart enough, there will be no problem. and search engine is a very good marketing tool, for example, through the astonishing discovery of netizens spontaneous, use picture or short video to share to net friend, convey a topic: search any search engine now, will be surprised to find, can not find "more than sharp province of intermediate car".

Put the most expensive rich media on your own free platform.

Of course, consumers are attracted by smart ads, need to understand the information behind the ads, will naturally click on the official platform, then the official platform will need to show more brand advertising, and rich media is one of the best forms. Rich media is expensive to put in, but the company's official popularity platform is an easily overlooked medium.

This media advertising is more a figurative way to elaborate the sharp values, and values determine the concept of consumption. Slide to the left and right through the mouse, to the plate and the steak metaphor consumer different value orientation, to the right, more and more pompous, left, more and more. The final frame in the sharp car, the real value is reflected: to increase the price reduction.

Author: Seine River

Meeting with the interactive community: Http://blog.sina.com.cn/swordwon

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