How does social media change marketing?

In the last 1, 2 years, social media (http://www.aliyun.com/zixun/aggregation/13666.html ">social media") has become increasingly accepted in the field of marketing, There are also more and more brands starting marketing campaigns through social media. But most companies, and even many professional digital marketing, are unaware that social media is by no means just another "media channel" outside the portal and vertical sites. Social media has largely changed the whole pattern of marketing. So how does social media change marketing?

First, marketing has changed from a one-way communication to a two-way call. That's what I've been talking about from communication to conversation. Social media has made consumers more rational and more capable of acquiring information. So it's much more important to listen to consumers ' voices than to force them to accept the brand's message. A brand can make better products than competitors, but in front of consumers, there is room for improvement. Social media provides an opportunity for businesses to talk directly to consumers, making their products closer to the demands of consumers.

Secondly, the social media also let the enterprise itself fully exposed to the public. All along, enterprises are very focused on packaging their products brand image, the enterprise hidden behind the brand. Now consumers can easily tell which companies are coming from and who are working in the company, and they can easily talk directly to the company's employees and even their bosses. Corporate Communication (Corporate Communications) and Corporate social responsibility (Corporate Social Responsibility) are more important than ever, and consumers can see it as long as you do it.

In addition, the relationship between PR, especially EPR and marketing, has become more and more close. Because in the social media category, the enterprise participates in many activities no longer merely is the traditional significance market promotion, but simultaneously contains many PR content, also includes the CRM even is the ERP part. For enterprises, to make good use of social media, it is necessary to cooperate with the Public relations department and the market department, breaking the two departments between the division is a trend in the future of marketing.

Social media is like a magnifying glass, and its role is to make brands, products and enterprises themselves more clearly presented to everyone. Instead of just setting up a special department to write blogs, you can sell yourself on Facebook or Twitter. But to make social media a new environment that needs to be adapted. The survival rules of this new environment are not complicated: producing good products, listening to the voice of consumers, and being willing to talk to consumers, the media, partners, and your competitors.