Attack a friend first! Microsoft survey reveals future marketing ideas

A global survey published recently by Microsoft and Music Television (MTV) shows how children and young people interact with digital technology.

The survey is at the highest level of similar surveys worldwide. By Microsoft, Music Television, Nickelodeon three together. 16 1http://www.aliyun.com/zixun/aggregation/37392.html "> 8,000 children and 16-24-year-old young people participated in the survey. All are defined as people who embrace technology, which means they can easily access the Internet, mobile phones and at least two electronic devices.

One of the biggest discoveries: friends become as important as brands. According to Fahey Rush of the Music television network, people who can form views and influence views have grown a lot today, as well as the communication channels on which the backbone of communications have grown.

Research shows that the main channel for young people to access Internet and video content is a network of friends. 88% of the respondents said most of the links they visited were provided by friends. 55% of the video content is based on the advice of friends to watch.

Marketers need to investigate and recognize the new ways in which young people work and communicate in their daily lives. "Friends are important brands in a time when young people have the same influence as marketers," says Rush. Children have greater power to interact with each other. You have to be interesting between children and young people so they can talk about you. You have to be extraordinary, or you will not be respected, and that is what some brands are doing wrong. ”

(Compile: Shi Ying)