What kind of enterprise is suitable for microblog marketing

Recently Weibo is very popular, in the training or open class will have a lot of friends asked how small and medium-sized traditional enterprises how to use micro-blog marketing issues. It is true that Weibo absorbs the traditional IM software in both time communication and http://www.aliyun.com/zixun/aggregation/9607.html "> and the system continuity of the blog platform, through the attention, Forwarding and other functions can put your information in the interpersonal relationship with the chain of divergence spread.

A lot of small and medium-sized friends see these advantages, hope can also use this tool to promote their own. In China and even the world Micro Bo do a relatively good basic to large enterprises mainly: such as VANCL, Changan Ford, Dell China, Oriental Airlines. Small and medium-sized Enterprises also have a relatively successful case, but many are just one of the activities, such as Amoy brand inside the fluttering dragon to "Indonesian Bali tourism" micro-bo marketing more prosperous, and then want to do out of such a stage is less easy.

Actually want to play to micro Bo marketing enterprises or have certain requirements, such as: the need for professional team, team members need meticulous division of labor, especially the need for relevant planners; the content of micro-blog to pay more attention to knowledge and popular; Want to play the micro Bo must have these conditions, many domestic enterprises also began to establish a microblog, but most are hot for a few days to stagnate.

Based on these observations, we can find that the domestic very good use of micro-blogging is mostly concentrated in the following enterprises:

1. A large brand of enterprises, very strong capital and professional team

2. A more focused celebrity and network opinion leader

3. E-commerce enterprises for personal consumer goods

These companies do Weibo, the basic situation is already has the brand, at present is wants through the interactive way further enhances the brand the popularity; If you want more business to reach this stage may wish to try, but if your business is not a civilian sales such as business-to-business enterprises or in the network to bring more effective traffic, To improve the specific sales based on, you should carefully selected microblogging marketing, because he needs real-time supervision and interaction, need good planning and interaction, for most of the domestic enterprises this is a small probability event. For this kind of enterprise search engine marketing is still the most cost-effective way, accurate target customers to determine the key words, Target customers can be more convenient to find me, trust me to improve the conversion rate, is the most fundamental link, I hope that the traditional small and medium-sized enterprises do not blindly follow the bandwagon, find 3 to 5 kinds of the most practical way, Let Internet marketing bring new flavor to your business.