How to use micro-view stewardess short video marketing How to break?

Author: Lao Hu (Public account: old nonsense technology or laohushuokeji)

Since the advent of the Internet, it has been constantly refreshing our traditional knowledge of things. You think so, but the internet usually tells you that it can be.

Recently, http://www.aliyun.com/zixun/aggregation/30328.html "> Spring Aviation through the micro-vision platform to a simple and efficient 0-distance communication method to select 15 prospective stewardess, The other side of the short video social platform.

Now a variety of internet marketing thinking banner has been flying high, the basic has penetrated all walks of life. The use of micro-view this new recruitment ideas, undoubtedly greatly narrowing its emotional distance, marketing effect is far greater than the effectiveness of the recruitment of significance.

There are things that you can't understand and don't mean to happen. Marketing capacity should not be outdated, short video marketing is becoming a trend that can not be ignored. Recently, Tencent OMG Department change adjustment, the original micro-vision product operations team will be upgraded to micro-vision products, perhaps from the market to its endorsement of a result.

Engaged in marketing users to ask, short video marketing in the end what is fascinating place?

1, can accommodate richer information, easy 115.html "> brand implantation, to achieve smooth and quiet marketing effect."

2, easier to graft creativity, so that marketing itself into a high-quality content, to avoid marketing side effects.

3, automatic loop playback, greatly enhance the user impression.

4, video simulation effect, so that high quality within easy to arouse the user's deep participation in enthusiasm, forming a popular label topic.

5, sharing, so that the spread of more extensive, easy to form a viral transmission.

6, compared with the traditional video advertising, its production cost is lower.

In fact, after the rise of the vine, a large number of brand-makers have begun to act and have achieved good results. Domestic marketing pioneer such as Millet has occupied, by virtue of creative and gathered fans, its single micro-vision even broke through tens of millions of playback, influence envy me and so on.

Of course, good people are few. Most brands are in fact still in the stones, and occasionally have to endure under the river bottom of the broken slag tied a foot of helplessness. But the river still has to wade past, as follows old Hu's observation, discuss the short video marketing in the end how to play.

A diversion to do a marketing not like marketing

Marketing is not war, the most taboo is and the audience to hard. All along, the business information and user experience is exactly the same in a "Snow country train", the resources that point, this elimination long, as long as the car on the paradox is difficult to escape. And the best way is to change a train of thought, why to compete in the car, why not step out of the compartment, the common feeling under the rebirth of Spring hope.

In other words, to try to do marketing is not like marketing. For example, the spring and autumn aviation micro-view recruitment stewardess is a very good case. I'm not marketing, I'm just recruiting stewardesses. But my brand style, corporate philosophy, internal culture, etc., in the recruitment process so quietly through the platform to convey out.

Creative Ideas to create topics

The first thing to understand is that short video and Weibo are very different from the topic of production. Micro Bo is a shallow participation, focus on the topic of the formation of hot spots, pay attention to the news. While the short video is deep participation, emphasis on a topic to imitate, through the label of a similar video aggregation, thus forming a topic, not fun, creativity can trigger the user's imitation interest, is very crucial. This requires that the video itself be both surprising and easy to imitate.

For example, the 53-year-old Hollywood action superstar Damme for a brand of truck-shot propaganda, feet across two trucks staged "counter-day horse." As soon as the advertisement was launched, not only the original video was wildly forwarded, but the virus spread. Then more at home and abroad the major short video platform set off The imitation tide, hot topic. And The imitation of the tide has intensified a lot of users who have not seen the original video of great interest, can be described as the spread of the super superposition effect played to incisively and vividly.

Grafting entertainment cleverly implanted playing micro-slices

Video is a natural entertainment carrier. From the micro-vision platform of the comparison, it can also be found that entertainment comedy channel is much higher than the number of other content. Therefore, it is a good choice to make a humorous skit based on the brand communication point. and short video platform there is no lack of such a red to borrow force to implement. The Reds are hundreds of thousands of of the amount of playback, the effect is no better than the traditional patch to where to go, more important, the cost is far lower than the latter, but also not easy to recruit users. Now, such a wide range of cases, as long as you do not take the user as a fool, the plot, performance too clumsy, basically tried and true.

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The author of this article is Lao Hu, reproduced please be sure to indicate the author and from the Media (public number: old nonsense technology or laohushuokeji). Can scan the following two dimensional code attention, your attention good sharing is my biggest motivation.