The value of mobile marketing is embodied by aggregation and carding

Mobile phone has become an essential tool for public time entertainment and an important terminal entrance for Internet information and services in the era of mobile internet, which is a breakthrough of 350 million. Has the audience, has the use habit, naturally will produce the advertisement value. Everyone knows that mobile marketing is the inevitable trend, are eager to. But also because of the dispersion of mobile phone and app client, a large number of developers influx, homogeneity makes the app audience loyalty low reason, leading to the value of mobile marketing can not be very well reflected, advertisers doubt, agent advertising company also puzzled. As a member of the mobile Internet, I think the mobile advertising platform plays an important role in displaying the value of mobile advertising for advertisers while providing a long-term development environment for developers.

Mobile advertising platform is more like a channel, this channel connects tens of thousands of apps, for advertisers to provide advertising channels. and its value embodies more in aggregation and carding.

What is aggregation

The so-called polymerization, that is, to gather tens of thousands of apps, only to achieve a certain scale effect, to meet the needs of the advertising crowd coverage. Now, imagine every smartphone user's phone, at least 10 or more apps are loaded, each app uses a different time frequency, and even the hundreds of millions of apps, such as Angry Birds, are still just one app in a user's phone, with limited time and frequency to play the game, If the audience doesn't use the app, the ad will miss the audience. Advertisers advertise, want to cover the target audience as much as possible. But this audience today will use which app in his mobile phone, we do not know, but through our curtain platform launch, as long as the audience using any one of the curtain Platform network app, you can see advertisers ads. This interface must be much larger than a single app.

In addition, if the demand for accurate advertising to the region, to the extent possible to cover the geographical audience, the mobile platform total coverage of the population needs to reach a certain scale, otherwise, a precise to regional, may cover the audience of only hundreds of thousands of people. Access to the audience will be limited, so only in the network aggregation to achieve the ultimate, in order to better meet the advertising coverage of the target population needs.

What is the comb

The app network is a dynamic network with apps being eliminated and new apps added every day. Therefore, how to measure the value of the app, how to tap its advertising value and provide input feedback and data analysis for advertisers? It becomes an important mission for mobile advertising platforms like the hangings. App to be effective, first app is good, to have the number of users, to have the user active degree, so that the advertising value. These, all need mobile advertising platform to help developers, the use of advertising platform data analysis, behavioral tracking to understand their users, improve their loyalty and improve the download volume, and through the platform feedback data to refine the app's advertising value. Currently, there is an Apollo (APPPRO) product system to help developers solve the problem. For advertisers and developers to provide effective marketing benefits, only through the implementation of the results and data feedback to optimize the operation of advertising ads can make ROI better.

The executive power of mobile marketing

Why should it be enforced? This is because, as a new marketing form of advertising platform, executive power is the most basic element of this form of communication, and the implementation of the time requirements will have different demands. Mobile advertising is because it has mobility and interactivity, so in different advertising content, different channels, different audiences, user habits and behavior are highly personalized. I think, a good advertising team needs to keep the user and The advertiser information and time needs of a high degree of sensitivity to match, in the launch process at any time according to the situation of the most efficient adjustment, so that the flow of information to get the most high-speed, the highest quality exposure and communication. In the advertisement platform of many cases, we found that the different advertising content and channel, the user's peak time of Click to appear a great difference. And to get the best results in the launch, not only in advertising creativity, but also in the implementation of response speed has the best combination.

Advertisers are very clear about what they want, but to really convey content to the precise audience, which is closely related to the network of mobile ad platform and the feedback of data, so the first task of mobile ad platform is to aggregate as many apps as possible. At the same time to comb out the advertising value of these apps. In order to maximize the effect of mobile marketing, the curtain of thousands of media has been adhering to, and strive to aggregate the largest app network, using the most professional data analysis and carding methods, coupled with the most creative content or form of expression, to achieve efficient, high-quality mobile advertising marketing value.