Electronic commerce integrated Marketing from Varyag carrier

Recently the carrier Varyag information on the Internet noisy, quite interesting, the so-called shopping malls such as battlefield, fixed earthquake in the Network Marketing division training courses are often used to describe e-commerce integrated marketing, which has many similarities.

At present, everyone's eye seems to focus on a single aircraft carrier, but the aircraft carrier combat is not a single aircraft carrier, aircraft carrier Combat is a battle group, in addition to aircraft carriers and their own carrier aircraft, there will be cruisers, anti-submarine destroyers, submarines and so on a variety of different ships. The whole has flying early warning aircraft, fighter jets, helicopters and other different tasks of the fleet, the surface of large and small ships, coupled with submarine boats under the water, this includes the sky, water, underwater three-dimensional coordinated integration and the formation of the huge fighting force is its real power.

and relative to E-commerce integrated marketing, the same need for a reconnaissance aircraft to carry out a variety of information collection, early warning machine to analyze http://www.aliyun.com/zixun/aggregation/13779.html "" > information data, and use a variety of network marketing platform, Tools to carry out marketing tasks, while submarines hidden beneath the surface, such as unknown third parties, use social media to guide or influence the performance of businesses on the Internet.

So the integration of different ships and different channels and media, in the past, individual channels have their own management mode, as the armed forces have their own mode of operation, once to be integrated, online v.s line, wholesale v.s retail, agent V.s Straight camp will undergo the test of running-in.

and the different combat performance of each ship, such as different marketing resources, online such as search engine marketing, mail marketing, viral marketing, blog microblogging marketing, etc., offline such as television, magazines, outdoor billboards, color pages, business cards, etc., how to let these resources play 1+1>2 Effectiveness is the test of the fleet commander's ability to master the overall team.

All the ships need someone's control, the play of the battle effectiveness naturally also unavoidable front-line personnel training and training, and cross-platform Cross-media commanders need to have more integration ability and adaptability, to face the various changes in e-commerce often happen, this is the current e-commerce shouting talent is difficult to find reasons.

But from another point of view: The first is not all countries can afford aircraft carrier, an aircraft carrier combat group from the establishment, training, even even after the army's daily fee is also a huge number, the second is the carrier Combat Group's strategic objectives are different, its profit is sometimes not on the surface, Therefore, enterprises to enter the field of E-commerce should also recognize their own positioning, at present, many electric operators to build aircraft carrier, face on the high speed growth, in fact, is a huge loss, the purpose is often not traditional business will be the way of seeking, and focus on the follow-up capital operation, which is a lot of traditional enterprises can not afford to hurt, There is no need to die staring at the carrier mode, although the fishing boat is not a warship, but the profit is true gold and silver.