Online Marketing

discuz! Fan Network | New Media Research Network exclusive observation (text/Ahan) according to the Three Gorges newspaper "micro-credit point of praise disputes merchants do not promise to report immediately" report, according to the Yichang 12315 statistics within a week, 12315 command Center received about micro-credit point of praise a total of 11 of the report, Consumers are reflected in the micro-credit points to achieve the appropriate number, failed to obtain the corresponding gift.    Micro-credit marketing, refraction of the internet marketing integrity crisis. Micro-Credit marketing is now used by many businesses, such as micro-credit point marketing and ...

The High box office of the 2013 "Small Time" was a shock to our younger friends, bad comments and box office Qi, the rotten egg into a golden egg, the miracle of the attack to create the myth, I can not believe that this series of rhetoric is to spit out the commercial victory of the "King." Are you beginning to doubt yourself that I have been chasing the "content of the King" in those years, outdated? Is the content really unimportant? "Small Time" this movie perhaps some whenever not like, but has propped up the box office, besides the madness also has the content the function, the movie from the propaganda starts to the release has the formidable content ...

In the micro-video of the Red Sea era, "a recruit fresh eat all day" era has passed, only in the realization of the premise of personalized creative marketing "combination boxing" to form a huge impact. Text/Zhang Shule originally contained in the "Sales and Marketing • Review Edition" April 2012 issue 2011 Summer, Orange Hotel (micro-blog) 12 male series micro-movies with micro-blog and video site as the core communication positions, according to each constellation male characteristics, image of 12 men in the hotel's various small stories, So that the audience in the laughing at the same time to the self ...

Remember three years ago, in Tsinghua Science Park to participate in a Business Management Summit forum, the first time to hear the formulation of the era of meager profit. At that time, guests have a new energy himin,it& Internet circles, such as Violet Peng Zhiqiang, everyone around the era of meager profit enterprise growth, blue Sea Strategy, business model of a lot of keywords to launch a lively discussion, and even confrontation. The survival and growth of enterprises, is a big proposition, through a forum can be difficult to discuss clearly, but the forum to the author a lot of sentiment and inspiration, especially in the enterprise marketing this level. It is undeniable that with globalization 、...

If the top ten events of the 2011 were judged by the source, I think at least half of the outbreaks came from microblogs. Weibo also has a huge user. The marketing community pursues the phrase "where is the user, where is the marketing?" 　　"Microblogging marketing is also followed." If you go to Baidu search "Weibo marketing" will find a lot of professional micro-blog marketing companies, these companies claim, add powder, plus V, increase exposure rate, omnipotent. The following figure is a company's offer for microblogging marketing: see from the picture, http://www.aliyun.com ...

Why emphasize creativity? The internet is a place of information explosion, and Weibo is a typical information explosion area in the Internet. "Http://www.aliyun.com/zixun/aggregation/13057.html" > Times has reported that the year of the Dragon Spring 0 micro-bo rush hair activities, Sina Weibo Weibo peak reached 32,312/sec! In front of our "Micro Bo Information eco-environmental scanning" also take my own micro-blog @ Amber Interactive Li, for example, I am concerned about the 40 ...

Microblogging marketing seems to have not been optional but necessary, 4 A, straight passenger fulaoxieyou step in a hurry to tread the river, lest fall in person. When the micro-bo Cage poly-billion users, indeed there is enough reason to carry out targeted marketing activities on this platform. 　　Weibo has a large number of users, there are enough to let users like the reasons, but in this colorful platform to implement marketing so far has not produced large-scale efficiency, it can be said that micro-BO marketing has a full ideal, the implementation of the landing when the reality of bone feeling. Weibo marketing is actually a long-term, stable, systematic work back ...

Micro-Blog concept is an informal mini blog, a typical web2.0 spirit of expression, is a kind of instant messaging system; its biggest feature is integration and API open, you can through mobile devices, Im Software (gtalk, MSN, QQ, Skype) and external API interface, and other channels to your micro-blog to publish messages. Micro-blog representatives are: Twitter, Sina Weibo, rice, muttering and so on. Micro-Blogging business value: Customer Relationship---Establish a good reputation and interactive relationship. Crisis management---crisis, direct crisis nuclear ...

Since June 2012 Hebei Tourism Bureau "Cheng Yi Yan Zhao, shengjing Hebei" launched a series of tourism network for its activities to "righteousness" for the first, to launch the "Yan Zhao," the popular discussion, quickly popularized the "Cheng Yi Yan Zhao, shengjing Hebei" theme image. To the autumn, Hebei Tourism bureau once again to "Cheng Yi Yan Zhao, shengjing Hebei" theme image connotation http://www.aliyun.com/zixun/aggregation/10222.html "> Depth excavation, launched" ...

It is undeniable that Weibo provides a good place to pass the time for the bored netizens. 　　Some people's place has the River Lake, the http://www.aliyun.com/zixun/aggregation/36283.html of Weibo "> Marketing value also cannot ignore." 　　Try to figure out how you can make Weibo your marketing service. 1, micro-Bo to the mobile phone users to provide a rapid information dissemination, transmission channels. Set up a micro-blog information platform for mobile phone users, ...

2011 http://www.aliyun.com/zixun/aggregation/32038.html "> Ten Network Business is about to be born, refers to the lucky sand was Ali recommended as the top Ten Network business special observers." This period of time 30 strong network business also contact and understand some, some of them we also often online under the various meetings to meet and exchange, which has many bright spots and new models, together and we discuss.   I will talk about my feelings in a continuous report. First of all, I feel that ...

Network Integrated Marketing Communication-Cao Fanghua &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; 　　 Integration: Integration of human Power network integration Marketing communication is emerging, someone 211.html "> think the network as a tool how to achieve integrated marketing communication through the network?" Network integrated Marketing Communication basic premise: The current media expansion, information explosion ...

Recently contacted another friend of the project, it is very interesting that he is because of the previous time to write the yellow ball that marketing 2.0 cases of the article found me, with his communication and understanding, I also turned back to search some information, very accidental found a want to find an event. Once in http://www.aliyun.com/zixun/aggregation/31953.html "> Shanghai subway Rage's single wrist strap, some related information: single men and women by wearing a special single sign----m single ...

According to foreign http://www.aliyun.com/zixun/aggregation/31646.html "> media reports, Dell said that through the micro-blogging Twitter marketing campaign to the company to bring more than 6.5 million dollars worth of PCs, Sales of accessories and software. Dell is now focusing on social networking sites and plans to boost its PC sales. Manish Meta Manish Mehta, vice president of Dell's network, said the last three months had been ...

Through my 16 years of Internet industry and operation over Http://www.aliyun.com/zixun/aggregation/11629.html ">100 E-commerce site experience, I summed up a set of network brand marketing process, This process is also our company to help small and medium-sized enterprises to improve the network brand marketing management services, a series of work. To the most subsequent amplification-is for some companies want to go public planning.

Can not help but the sky "to youth", yesterday I went to the cinema to see the Little Swallow directed the maiden film. The whole film foggy, some unintelligible, literary point of view is that this is a fucking movie, popular point is that this is a bad film. Even more fucked up, the youth box office yesterday broke through 500 million. To the youth of the May 6 night of violence, Bo Lord after watching youth home, open micro Bo ready to spit Trough, found Changtian director of Micro Bo said the youth box office has broken 500 million. Well, no matter what I think it's a bad movie, but it's box office, there are really a lot of consumers willing to ...

After the evolution of the internet to Web2.0, "Word-of-mouth marketing" This argument has long been notoriously, and the recent emergence of "public opinion marketing" said, a great deal more prosperous trend. Through the search engine to dig out a few related cases, the 08 Internet classic case "ban Wang Lao Ji" and http://www.aliyun.com/zixun/aggregation/8700.html "> Coca-Cola to buy Huiyuan did not fruit, have been knocked on the seal of public opinion marketing. It seems that the public opinion marketing has yet to be more in-depth research and push ...

Before: The opening ceremony of the Winter Olympics, the Five rings change four rings, triggering the surge of the trough, but also attracted many enterprises micro-bo follow-up occasion; take this opportunity to talk about occasion marketing in http://www.aliyun.com/zixun/aggregation/10429.html " The popularity of the > Weibo era. Olympic Games in China is not a popular event, especially with the Summer Olympics than in the domestic basically not too much attention, even if the Chinese athletes to get gold medals will not be able to trigger a wide range of concerns. But this Winter Olympics in Russia ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; With the rapid development of network economy, the marketing integration of traditional service and Internet is imminent, and the market promotion has a deeper change. As a new mode of investment industry, the marketing model has become a new hotspot of Internet service. With the franchise industry boom ...

Zappos is an online shoe store in the United States, with annual sales of 1 billion dollars in 2008. Current President Hsieh's parents are Taiwanese, and now people are called Hsieh Tonniches (Tony Hsieh). In the United States, http://www.aliyun.com/zixun/aggregation/10822.html ">zappos has its own unique corporate culture, it is not the kind of low price to win the site, but the kind of service to win the site." Its personality characteristics in the service in the interconnection ...