Microblogging marketing Storm Creative article (serial 6)

The internet is a place of information explosion, and Weibo is a typical information explosion area in the Internet. "Http://www.aliyun.com/zixun/aggregation/13057.html" ">" "Times" has reported that the year of the Dragon Spring 0 micro-bo rush hair activities, Sina Weibo Weibo peak reached 32,312/sec! In front of our "Micro-blog Information eco-environmental scanning" also take my own micro-blog @ Amber Interactive Li, for example, I am concerned about 400 people, every hour will produce 300 messages.

The basis of any communication is to capture the eyeball of the target user. How to capture users ' eyeballs in an information explosion environment? We can have two different paths:

Rough routes are relatively straightforward, but tend to be accompanied by no small brand damage. Although the current electric business industry is not yet absolutely mature, but with the industry intensified competition, low price dozen times in the world has slowly faded, the core competitiveness of the brand will inevitably be the general trend.

Therefore, we pay more attention to the creative route, because the creative route on the one hand can greatly capture the user's attention and achieve the dissemination of tasks, on the one hand more conducive to long-term brand precipitation.

Second, how the storm creativity?

Each team will be the way to produce their own ideas, there is no absolute formula. Here to our e-man e this plan to promote the idea of April Fool's Day as an example, for your peers for reference.

A, the project manager read "understand" customers and products
Project Manager from the "Information retrieval" "Customer Communication" "Product trial" to in-depth understanding of customers, has been introduced before, here no longer repeat.

B, the project manager and the main staff communication, determine the planning objectives
Combined with the actual needs of customers, the final determination of the planning objectives are: borrow the power of April Fool's Day, to the product page to import traffic and to obtain potential customers. At the same time, the demand for creativity itself to be able to shine, greatly attract the attention of users, thereby supporting the brand communication and the growth of the official micro fans.

C, the Chief of staff organization 1th time brainstorming

This time the main staff by the team's old K as (Micro bo: @ Amber interaction old K), eventually produced 3 creative embryonic, old K finally chose one of them as submitted to the customer's alternative.

D, the chief of Staff to organize the 2nd brainstorming
The first day of brainstorming finally only one of the old K's, but usually need to give customers at least two options, so the second day old K organized a brainstorming meeting, and finally added a new idea.

Attached below are two final practical ideas.

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