Viral marketing from the perspective of youth

Can not help but the sky "to youth", yesterday I went to the cinema to see the Little Swallow directed the maiden film. The whole film foggy, some unintelligible, literary point of view is that this is a fucking movie, popular point is that this is a bad film. Even more fucked up, the youth box office yesterday broke through 500 million.

The violent Walk of Youth

May 6 Night, the blogger read the youth home, open micro Bo ready to spit Trough, found Changtian director issued Micro Bo said the youth box office has broken 500 million. Well, no matter what I think it's a bad movie, but it's box office, there are really a lot of consumers willing to pay.

From the marketing point of view, the combination of various factors, to the youth of the violent walk is also understandable.

Before the release of youth, Zhao Wei Circle friends in micro-blog on the run, all kinds of fans crazy forwarding, the film on Weibo marketing has actually reached the virus level. After the release, the use of Zhao Wei, Han Geng's influence and the film many stars of the relationship between the microblogging, such as "blowout" like the emergence of a variety of praise.

These days on Weibo friends may have such feelings, open micro bo, to youth; don't want to see? Never mind, brush again, or to youth; don't you want to see? Then brush, also his mother is to youth Ah, pit dad has wood. To the youth release in these days, topic heat quickly occupy the chief position. The task of seizing heights is complete, next depends on the fan's play, fans (I would like to believe that the Navy) use a variety of brush screen to drown out the difference, resulting in a "0 difference assessment" illusion. Pro, give praise Oh.

Do you hold live under such a fierce attack?

On the other hand, youth is indeed a very good topic, it is easy to arouse the memory of people.

Imagine, a lot of just graduated friends feel, holding a meager salary, doing a fucking job, this day is really dark. With the youth topic of the marketing offensive, it is easy to remind us nostalgic thoughts, finally obediently pay the bill. I can only say that the little Swallow chose the subject is very good, but the debut is really unsatisfactory.

The progress of domestic movies?

In the youth before, Beijing met the Seattle 510 million box office, and then forward Point, Thailand embarrassed to win 1.26 billion box office, and then forward Point and lovelorn 33 days, the box office of domestic movies More and more beautiful. So the success of these films marks the beginning of a new stage for domestic films? I look at the hanging, I think if you want to say progress, at best, is marketing progress, and the film itself has nothing to do. Let's go back and think, are these movies from the beginning to the end, is it familiar? These movies, Shang also have seen, feel as a life soap opera to see, relaxing or relaxing is good.

But do we, as consumers, need a soap opera movie like this? Consumers are not stupid, not once again for the hit not applaud the film bill. To say progress, only a few more hit and applauded the film is a domestic film progress bar.

Pull far, finally or to say the movie, to the youth to me the deepest impression is not the god horse Zheng Micro, but Baubert played old Zhang. That's a good thing. Lao Zhang vividly explained to us that the cock silk love is the deepest love. Pay tribute to Dick Silk.