Network Business Conference observation: Strange Recruit! Invite customers to do marketing together

2011 http://www.aliyun.com/zixun/aggregation/32038.html "> Ten Network business is about to be born, refers to the lucky sand was Ali recommended as the top Ten Network business special observers. This period of time 30 strong network business also contact and understand some, some of them we also often online under the various meetings to meet and exchange, which has many bright spots and new models, together and we discuss. I will talk about my feelings in a continuous report.

First of all, I feel that some of the new net goods brand in the brand community has a unique practice. For example, seven, should be considered Taobao river in the man, 2 brands, the estimated annual sales of 150 million yuan, 200,000 "lattice girl" loyal fans ... I am very interested in the point that they are good at using the power of fans to build their own brand community.

(Gegger)

Seven in order to cultivate their fans, a special design named "Rabbit" Pet, launched a series of adoption, design and voting activities. That is, buyers reach a certain amount of money, you can adopt a "rabbit" (in fact, semi-finished products), and then their own design, graffiti, to "rabbit" add a variety of patterns, and take photos to participate in the selection, the winners will receive rewards. As a result, the seven have received a variety of creative "rabbit". Through such activities, the seven princess and buyers to establish a good interactive relationship, buyers also fully experience the fun of participation and expression.

(Rabbit Doodle Works)

Seven also held "only I Tide" T-shirt design competition, for the championship, the company registered its own brand, the top three winners can become the company's contract designers. In addition, the seven in the formal release of the new style, often the design map uploaded to the shop, please fans to discuss and vote, and then choose most people like to modify the style, the final set on the shelves. Now, the seven fans have more than 200,000 people, they call "lattice girl", but also set up a "princess", in Amoy gangs enthusiastic exchanges, sharing.

(Lattice girl)

In the era of encouraging users to participate in creation, this kind of socialization marketing method of seven is worth every brand reference.