Weibo marketing "chaos"

If the top ten events of the 2011 were judged by the source, I think at least half of the outbreaks came from microblogs. Weibo also has a huge user. The marketing community pursues the phrase "where is the user, where is the marketing?" "Microblogging marketing is also followed."

If you go to Baidu search "Weibo marketing" will find a lot of professional micro-blog marketing companies, these companies claim, add powder, plus V, increase exposure rate, omnipotent. The following figure is a company's offer for Weibo marketing:

See from the figure, http://www.aliyun.com/zixun/aggregation/13171.html "> Micro-BO certification will charge 1000 yuan, the price is not low." But can really achieve the effect, but completely do not know, because there are too many navy, there are too many chaos, too many fake things exist.

Micro-Blog Marketing to the number of fans and forwarding number as the goal of marketing, so yesterday that a company produced a 10 million forward Weibo production.

The tweet produced 13.5 million of the forwarding up to 9th 10 o'clock in the morning, but only 2000 comments and only 1800 fans. Understand the microblogging of a look to know that forwarding is false. The most ridiculous thing is that Weibo actually wrote ipad2 Ipid2.

Sina Weibo this morning to deal with the microblog, all the cost of comments and forwarding are deleted, only 9000 of the forwarding.

Weibo--The emerging media, many traditional enterprises do not understand and understand, and a lot of marketing companies are drilling such information asymmetry loophole, give some "Luliang" data quotes, luring enterprises to carry out business microblogging marketing, but the effect can not be seen through the surface of the data, the real effect varies widely.

I think the critical criteria for the evaluation of Weibo marketing are: 1, daily Weibo forwarding frequency 2, real fan interaction (not the number of fans to find the robot to brush out) I am concerned about several enterprises micro-borrie (not including celebrity Weibo), do more successful have so several, a, @ Merchants Bank fans 370,000 average forwarding rate of B , @ Bean Fruit Net Fan number 100,000 average forwarding rate of C, @vancl fan group fan number 310,000 average forwarding rate 50. (Not all, just for example).

And these standards are very easy to be interfered with, such as fans, if it is false fans, the price is 200 yuan can add 10,000, this is actually no meaning, forwarding is simple, with the machine can easily hype to 10 million forwarding, as before that example.

Therefore, Weibo marketing core is not to see the number of fans, not to see forwarding, but to see the average forwarding, crowd interaction; For the enterprise is important to see the rate, that is, how many real users look.

Some time ago Lei do mobile marketing (http://t.cn/aFbohi "Millet mobile phone event marketing analysis. pptx") is a relatively successful microblog marketing case. And a period of time before the hype of the very powerful "harem elegant" event is not a successful case.

In addition, some companies are now always like to ask, "Do you have any success stories?" "This is a very nonsense request, internet marketing has been able to replicate the success of it?"