Single wrist strap A very marketing case of 2.0

Recently contacted another friend of the project, it is very interesting that he is because of the previous time to write the yellow ball that marketing 2.0 cases of the article found me, with his communication and understanding, I also turned back to search some information, very accidental found a want to find an event.

Once in http://www.aliyun.com/zixun/aggregation/31953.html "> Shanghai Metro Rage's single wrist strap, some relevant information:

Single men and women who wear special single markers----m single wrist strap to indicate their identity and send a courtship signal. The "wrist strap" delivery activity will be on the eve of the Chinese New Year festival. Then, there will be 2000 single men and women to get the wrist strap, to get their own love password. "Password wrist Strap" is a smart dating game, or the key to unlocking the dilemma of single men and women in marriage ...

Such a wrist strap should be said to cause a great market reaction, from the marketing incident point of view, this is a successful event, but from the perspective of the project, I think may fail.

Such products in the development process also exposed a lot of drawbacks:

1. Wrist strap is an excellent marketing event, from the point of view of events, the life cycle is too short.

2. The wrist band still did not grasp the user's psychological needs, the later negative effects are gradually produced.

3. The consistency of the product is extremely weak, the eye that earns enough to disappear.

Why, I think it's easy to understand from an Internet Project perspective:

Product equivalent to the project, a concept or concept of easy to win the eye of the market, in such an atmosphere, the enthusiasm of users to create a false market, and the product designer or project founder, for the long-term development and even the product structure does not have a clear understanding, resulting in the market after the short-term boom depression. Of course, this is a simple understanding, entrepreneurship must be the operation of a deep understanding and preparation for the opportunity to achieve success, everything needs to be proactive.

On the other hand I think:

For internet companies, especially the need to generate SNS relationship of the site, in fact, need some creative or novelty events, your idea the better, the impetus for the platform, the process is not lack of positive and resource links, such as from the line down to the line. And often in the traditional society there is no lack of good idea, for example, single wrist strap, but lack of platform support, or perfect product planning and process trend, life cycle and commercial value are difficult to jump open "ceiling", and internet enterprises are inherent to have such advantages, but often in the marketing of helpless, a little pity.

Also recently in contact with a friend of the project I'm also considering that Although able to run the project in a very marketing 2.0 way, but to some extent, the life cycle of the gimmick is limited, the essence of the project is always the same, the value of the project is high, can jump out of the ceiling, not a beautiful story can be round, but to please the user should not be the wrong thing.

For Marketing 2.0 of the project, still quite hopeful, because the Chinese Internet is too lack of innovation.

Flying New Sharp www.flyu.com.cn