How mobile Marketing expands Word-of-mouth effect

Whether the traditional marketing market, or network communication environment, Word-of-mouth marketing as a more effective http://www.aliyun.com/zixun/aggregation/9371.html "> marketing means, has been popular with marketers." Mobile Internet should also pay attention to the use of Word-of-mouth marketing, which is the enterprise or advertisers need to research and input methods. Here the main discussion is to package the service and product value of the enterprise through the form of the application, and realize the aim of word-of-mouth marketing through viral transmission.

The most important feature of the word of mouth effect is that the credibility is high, because in general, word-of-mouth communication occurs among friends, colleagues, classmates and other closely related groups. A long and stable relationship has been established between them before the process of word-of-mouth communication. Compared to pure advertising, promotions, public relations, credibility is higher. The development of mobile internet has put forward a new topic, that is how to take good care of your customers or fans. Compared to the Mass communication era of publicity and promotion, the personalization of mobile Internet allows more people to understand other people's experience, whether recognized or not, consumer comments and sharing is important for a service or product. At this time there are often so-called "de-media phenomenon", that is, businesses and marketers are excluded, consumers are more willing to listen to friends to decide to buy or not to buy, and this discussion is still in a relatively invisible state.

Any product or service has its unique value and adaptability, the enterprise has to do is to develop and use good her. For businesses, the primary concern is the customers you already have. From their point of view, you can try to make some more practical and through the Enterprise brand value of the application, can be downloaded freely installed to the customer community, whether it is focused on "fun" or preference "useful." Take care of the company's current customers and then your potential customers. The spread of Word-of-mouth effect depends on three: first, the value of information is really useful to your customers, the second is whether the information can arouse the interest of users to spread, three is easy to share and comment. With these points, it is essential to have the basis of communication.

In addition, the choice to launch the application of the way and the opportunity also need to study carefully, don't think about how many people pay attention to and spread you, others by what and you play, help you spread, think about, to meet your existing customer needs is successful half. The release characteristics of different industries and products are differentiated, but the word of mouth effect is also one of the important driving forces for people to accept new things, when consumers see others using the application and get a good experience, he may also try.  In life, we focus on and talk about more than our own interests related to various topics. Therefore, Word-of-mouth marketing must link the content of the communication with the target audience directly or indirectly, which is particularly important in the Chinese market.

Due to the differences in personalization, each person accepts the new thing the process and the cycle is different, some is slow to be quick, but the user does accumulate and grows gradually, is a gradual process, unless appears or plans the effect which the event marketing, generally does not have the remarkable explosive group growth, but has been growing, This is marketers in the promotion of mobile marketing should be clarified, the emphasis on perseverance.

In short, for some applications and services to promote Word-of-mouth marketing business, first of all, do not be quick, first for your customer service, refining your excellent communication elements, multi-channel delivery, strengthen the use of experience, your customer base will change rapidly.