A direct marketing revolution

I have seen many examples of http://www.aliyun.com/zixun/aggregation/17704.html "> Technology integration to dramatically improve online marketing." Many of these practices are effective and sensible. But it is not a breakthrough. They rarely say to me, "This is a great man's idea."

Facebook, with its growing role as a social networking site, has made a big adjustment in its web operations, tweaking text ads, RSS feeds, consumer-oriented media and email marketing. Brands can now publish status upgrades, not only in fans ' news feeds but also in evaluations. This is a good news development, it needs careful examination and careful implementation.

In this case, you either do the right thing, get good results, or do the wrong thing openly through social media.

Facebook allows a large number of users to contact, touch, and interact with each other. Often, we view the site as a link to multiple pages, while Facebook is a link for many users. With so many users, the brand is naturally interested in joining.

The way Facebook recommends brands to websites is simple and excellent. Its recommended pages are designed to provide the brand with information that allows users to access the brand. Brands can send messages to loyal users, but this information is separated from the main part of Facebook-news feedback. Brand information into the upgrade space.

Are you confused about Facebook's UI now? If not, you get a gold star. Realistically speaking, the Facebook UI is a disaster. Now they are adjusting. If their adjustment only emphasizes the core issues of the site: too many menus, too many similar names, too many navigation bars, and so on, I'm amazed.

The biggest adjustment for pages is the introduction of State upgrades. Brands can provide status upgrades for loyal users. That is to say, users who run pages for the brand can provide a small amount of text content and put them directly into the news feeds of loyal users. To make it more interesting, users can comment on status upgrades.

I definitely want you to be familiar with pages and its functions. This is a relatively small innovation, but it has a huge impact on marketers.

Imagine that publishing a status upgrade for a brand might send an email to your database. This email may be short and there is no image. But this is a message from a user who wants to hear from you.

This creates a problem: what do they want to access? If your brand is still planned, that's why they're here. You can set up a status update that reflects your efforts to improve the 3.5 version, and you may get a strong response from users who focus on the 3.5 version of the problem.

If you have potential supporters who have access to your information and are ready to help you spread the message, you are in a good position. If your 3.5 release is coming soon, they will post comments or click on the button.

In this new system, users can move forward without pushing. They can announce their ideas, and those ideas will spread. This is a simple way to provide orientation and select information.

For the recipient, this is a low input interaction that provides marketers with a powerful new tool. I believe that once advertisers feel the power of this product, they will continue to use it.

(Original starting on March 17, 2009; Compiling: Song XI)