A successful occasion Liu Xiang's online Olympic marketing

On the eve of this June Olympic Games, Eric held a http://www.aliyun.com/zixun/aggregation/37211.html "> Olympic Marketing Seminar in Guangzhou, inviting me to speak as a guest speaker." The theme of my speech is how small and medium enterprises can make a difference in marketing without violating any legal regulations in the context of not being an Olympic sponsor. Instead of sit, better-without, roll up your sleeves and do what you can to teach others what to do. Just this time I also practiced an Olympic marketing, but also with the Olympic marketing and the most dramatic characters Liu Xiang tightly linked.

Our promotional theme is quiz 110 hurdles score is how many, guessed can get a pair of sneakers. The Olympic promotional 1-month walk Show network to get 100,000 people to participate in the registration, sell sports shoes 200 single day, the effect of a good promotion unexpectedly. If Liu Xiang is not out of the competition, its promotional results should be doubled.

The success of this promotion is almost inevitable, because it conforms to the general rules of planning popular.

Because most of the large-scale popular market planning on the Internet must include the following factors:

L Sex: Netizens most concerned, the most eye-catching; Prize: planning must have injected benefits (popular network name for the general psychological advantage); gambling: planning to inject the psychological anticipation factor; music: planning to inject entertainment factors; star: Fans; Negative: Bad news travels thousands of miles

And our plan has nothing to do with sex, all the other eye-catching factors include, this market planning is difficult to succeed:

Prize: Quiz for free sports shoes.

Bet: Liu Xiang wins or Robert wins

Star: The first concern of the Olympic Games

Music: The Olympics is a feast for entertainment

We did a little bit. Olympic video Business PPLive advertising effect is also very interesting, the first advertising is to show the network "buy the fashion" concept, but also a beautiful color design, the click Rate is very low. Later changed to "110 meters column quiz sports shoes issued in" Black and white, click rate suddenly rose more than 4 times times.

Just and Dangdang original market director Ming Mingli on his recently launched Network marketing experience communication, his feeling and experience and I is the same: Network marketing

• Be sure to highlight the price signal

He has just helped a client advertising, in the same position Sina, customers do their own ads only 10,000 clicks, Chu reasonable help them highlight price signals, click the number reached 50,000.

• When users choose which website to go shopping, 70% of the factors consider the price.

• Brand goods, well-known commodities as the starting point

Same position in the same exposure, highlighting the commodity/price signal of the text chain ads and the main concept of the text chain ads click 4.09

And this promotion experience has proved:

1, perceptual, unprofessional planning vs rational, scientific planning, in the Internet marketing effect: The former is generally more than 10 times times the latter.

2, there is no good selling point, and more network promotion can be wasteful, are just to promote the so-called "virtual" visibility. (since can sell goods and can promote publicity, why only choose to promote false popularity).

3, there is a mass of grassroots thinking network marketing way than pure white-collar thinking network marketing planning effect of more than 10 times times.

And after the promotion, China's mainstream sports shoes manufacturers have taken the initiative and go to show network cooperation, reached the consumer and supplier of double growth. And in order to support Liu Xiang, will be scheduled for 88 Yuan sneakers at the end of 21st activities to extend to 31st, the promotion to another climax.

Author: Shangxiang Contact qq:710147578