Consumer Purchase

Nowadays, the electric business market develops vigorously, the competition is intense, therefore, more and more practitioners, began to talk about the shopping guide question. In marketing, the shopping guide seems to be in the "Consumer purchase decision-making process" of the two intermediate links, that is, "information " link and "Comparative selection" link. But in fact, a good shopping guide, but also can affect the front of the "demand Generation" link, and the back of the "Purchase decision" link. In fact, I personally have a view, "Consumer purchase decision-making process", should not be as traditional marketing, and then describe it as a linear process, but should see it as a whole ...

In my opinion, if the guests really go into the "millet", they will only move from one extreme to the other. Is the pursuit of the product "extreme" wrong? Obviously, the pursuit of the ultimate product can never be wrong. The wrong is to think of it as the shirt model and the core savior of every guest. If you study carefully, you will find that the millet mode of products, although from the mobile phone digital products extended to the apartment, it has a feature, the product itself to the general consumer has a certain degree of complexity, that is, it is "fever" and cost-effective as the core of consumer Word-of-mouth. This kind of product, the product itself contains the practical function is the consumption ...