China-Russia trade to cross-border e-commerce trends

The integration of mobile Internet and new technology, the implementation of big data, one-stop full supply chain service and localization may become the future trend of cross-border e-commerce. Recently, Yandex Greater China President Cai Co in the global cross-border e-Commerce Optics Valley Forum held this month, announced in detail on the Sino-Russian e-commerce business and the future trend of cross-border e-commerce views. (Yandex is a Russian collection Engine Mall guide, covering all the usual days related to the search service, in the Russian market share of up to 60%, local 88% of the network users are using Yandex service channels. )

Over the years, cross-border e-commerce and shopping malls in the issue of consumer-to-business seems to have been over-the-business, and from the actual trading data, China's export e-commerce and business-to-consumer share of a great distance. Trade-to-business exports accounted for more than 90% of the total in 2013, compared to about 9% per cent. "When we talk about cross-border e-commerce, many people forget to go to business, and in fact it has a bigger market share," Caishe special emphasis.

China-Russia trading volume increased by 1.1% and reached $89 billion in 2013 years. In the meantime, exports from China to Russia amounted to $53.17 billion, an increase of 3%. From the perspective of market potential, Russia has a population of 143 million, but its internet penetration rate as long as 54%, which is related to the United States, Germany, France and other sophisticated countries, the Russian Internet growth space and market potential is also appropriate. Cai Co pointed out that Russia's online retail market penetration rate is now only 1.9%, but its ratio of annual growth is now as high as 30%, is in a booming opportunity.

Since Russia is a country with less developed light industry, the export category relies heavily on all the necessities imported from China. "In Russia, 63% of netizens will buy products from our country, there are other countries, China imports to Russia's online product quantity is appropriate." In particular, Cai Co also stressed that the most anticipated Chinese products in Russia are apparel, footwear and digital products, Russians are sensitive to the price of high contrast, and therefore relatively inexpensive production products in China is very important to the Russian Internet users. Caishe also said, because the online pay is not sophisticated, cash-on-delivery method more Russian people bear, which involves the Sino-Russian cross-border e-commerce business trust doubts.

In addition to Sino-Russian e-commerce trading status and problems encountered, Cai Co also spoke about the future trend of cross-border e-commerce understanding.

First, mobile connectivity and new technologies will lead the transformation of e-commerce. Mobile devices are now ubiquitous in everyone's day. 2013 China's mobile network purchase of the overall size of 167.64 billion yuan, up to 165.4% yoy, mobile shopping malls into a new growth point of e-commerce companies. "In the future, we can see that in the cross-border e-commerce trend, we trust that the new technology will occupy the appropriate major proportion, any device with screen and networking functions, including cars, watches, mobile phones, they can be cross-border e-commerce shopping new way." "Other, because of the wide use of mobile interconnection, some new technology contacts have become a trend." Take NFC-based shopping as an example, see a favorite thing, be able to photography to search, and even ask the Internet through big data collection to want to buy products, actually enhance the experience of shopping. Another example is the online try-on, perhaps the VA virtual audition, amplification audition such a blend of Internet technology experience, can help the e-commerce approach and their consumers to do online interaction, from the shopping experience and the improvement of big data to make buyers and sellers to win.

Second, big data implementation will further lead the mall. "Big Data" is a major feature of the current internet age, with big data spending on it worldwide growing from $96 billion in 2012 to $232 billion in 2016. In China, big data potential mall size will reach 2 trillion yuan. Big data through the pre-historical cost of information to identify the cost of procurement trends and preferences, so that more accurate stocking and implementation of products. Now ebay has launched its digital sales approach, primarily to help retailers build a pre-purchase history system for their buyers, including their contact information, and perhaps other trends regarding their sourcing. By contacting all of these big data from top to bottom, e-commerce is able to better identify the buyer's willingness and propensity to buy, even to determine how many items should be prepared in the warehouse, and how to implement the products they want to sell to their potential customers in the future. "With the evolution of our usual days and further contact with mobile devices, big data will be a major development trend in the future. ”

Other, the line pick-up suit will become the next breaking mouth. In the e-commerce competition today, the major e-commerce channels are trying to improve the shopping experience to catch customers. As far as cross-border e-commerce is concerned, the line pick-up service is a difficult problem to be broken urgently. Regarding the domestic big e-commerce way, the online customer service is not too big question, the expense person can directly on-line perhaps calls directly with the customer service person to communicate. But when it comes to cross-border, to a foreign site to buy products, speech translation will make the exchange become a big doubt. "In the future, the number of pick-up in small languages and the need for translation are still very large. Cai Co pointed out that now someone has begun to carry out the path of online synchronization translation system, to timely do a good job of customer service translation, in the first time to answer customer questions, to deal with the needs of customers. However, because of the time difference that may exist across geographies, the line pick-up does not necessarily translate in realtime. Here, we have to say, China's largest speech service business lifelike company launched a global service, customers can send mail through the native language, by the real-life foreign trade through the background of professional tongue translation into localized language to send the method, dealing with cross-border e-commerce in the language of communication obstruction. This service handles the small language foreign trade member capital less difficult, completes uses the Chinese to be able to communicate with the overseas customer. Shenzhen Cross-border e-commerce company rankings

One-stop service is also the future trend of cross-border e-commerce. Efficient logistics and safe pay are the key to cross-border e-commerce. The major e-commerce channels are dedicated to combining more effective logistics solutions. Now, mobile pay is almost able to determine the future of e-commerce to pay direction, but in the cross-border e-commerce category, we may be more about security considerations than the speed. In order to do these two users realize, some e-commerce channels to provide a full range of supply chain service-from logistics to pay, and even customer service, order management, such as all-round one-stop service.

Finally, for the Russian Common Mall, Cai Co talked about the most important thing is to do localization work. "A good localization Russian translation site, the online conversion rate can reach 3.5%, a translation of the Bad website, his online turnover rate of only 0.25%, this job notice us, if you want to in a new shopping mall country side, to do e-commerce this work, translation and localization, how to with the local ground gas, This is the more important job. It is not the internationalization, but the localization, the local civilization, and the need of speech. "Now, there are a number of companies focused on the cross-border e-commerce in the localization of the implementation of services for customers to establish a policy of the multi-language website, set up its international brand. For example, the real-life company launched a global shop service, using its grasp of the world's major e-commerce website Capital Advantage, to help the company to select the appropriate way to promote the company to establish the most accurate way to implement e-commerce, and supply small shopkeeper service, for the company with local language to take care of online shop, complete a Chinese form will shop bloom

China-Russia trade to cross-border e-commerce trends