Dating community Seo _ long tail word Seo

DatingCommunitySeo _ long tail SEO/

The Long Tail theory is a new theory that emerged in the Internet era. It is proposed by Chris Anderson, an American. According to the long tail theory, due to cost and efficiency factors, people in the past can only focus on important people or important things, such as using normal distribution curves to depict these people or things, people can only focus on the "head" of the curve, but will be at the end of the Curve. Most people or things that require more energy and cost will be ignored. For example, when selling products, the vendor is concerned with a few so-called "VIP" customers, "innocent" taking into account the majority of ordinary consumers. In the Internet era, because the cost of attention is greatly reduced, people may focus on the "tail" of the normal distribution curve at a very low cost ", the overall benefits of focusing on the "tail" may even exceed the "head ". For example, a famous website is the world's largest online Advertiser. It does not have a major account and its revenue is entirely from small and medium enterprises ignored by other advertisers. Anderson believes that the Internet era is an era of "long tail" and "long tail.

Compared with traditional marketing, network marketing does not have much difference except in tactics, because it is aimed at people, and the nature of human needs will not change, the only difference is the expression of demand, and the distribution of demand points and requirements.

Different. A long time ago, we had VIP customers. Major businesses launched customer relationship management to better stabilize customer resources, all of which were to classify services and customers, this gives the customer a sense of accomplishment.

The current search is actually the same. For example, a keyword can buy dozens of items at a price. The keyword is who the service is for, or for ordinary Internet users, the user is not charged, and the Merchant's fee is collected. In the end, the merchant wants to put the user's

Eye-catching and then turning into a merchant's customer. There are many such practices. All businesses are positioned at VIP. The wealth of the Community must be held in the hands of a few people. Although VIP is rich, there are few people and the base is not enough.

What Chairman Mao advocates is that a large number of people are responsible for this reason. If we are not afraid of poor equipment, we are afraid that there are not many people. Although the "poor" consumes less, the base is large.

The same is true for search. The mainstream keywords have long been a red ocean. For websites with insufficient strength, if they want to break into the market, they will only break into the storm and are not competitors at all. VIP words have long been broken for others.

What about non-mainstream words? It's cold, maybe it's just a few times a day, but his conversion rate is high, because users know what they need, very direct. And will not be compared.

If you search for a "sexy underwear", you will be able to look at your eyes. You don't know which one to look for, just like shopping on the North Road, you may not be able to buy what you want.

However, if you search for "Guangzhou Tianhe sexy lingerie specialty store", it will be different. If you search for "Guangzhou Tianhe pink sexy lingerie", your needs will be quite clear, know what you want.

In addition, the current search engine is becoming smarter, and users can analyze what they want based on semantics and context.

This makes a comparison. Why do we need to use long-tail words.

 

The Long Tail theory is very useful for keywords in search engine optimization. That is, although a few core or general keywords can bring more than half of the website's access traffic, however, the total number of keywords that are not frequently searched, but are very clear-that is, long tail keywords can also bring considerable access traffic to the website, and these long tail keyword searches result in a higher customer conversion rate, it is often much higher than the conversion rate of general keywords. For example, a general term "Search Engine Optimization" is used to retrieve visitors to a website, compared with a visitor who searches for a "Hangzhou search engine optimization" to reach a website, the latter is more likely to be converted into customers of the website. This is the value of studying the behavior dispersion of user keyword search and the policy of splitting keywords.

"Long Tail" has two features: fine and long. Long Tail is a market with a small share. In the past, this was a market that was not valued. Long, it indicates that these markets are small but large. A huge small market also occupies an objective share in the market-this is the long tail idea.

What is a keyword? Many people say this is a keyword. That is not. Comparing "Pets" is a keyword. No, I don't think so. As long as the word "love cat" matches the search of the target user, it is a keyword. Everything starts with the target user.

 

Most of the time, we always think that the core keywords can bring us high traffic and great benefits. Therefore, when we select keywords, we always come to the best keywords. Select the Red Ocean or the blue ocean.