e-commerce website promotion 10 Big methods

E-commerce | promotion | Website PROMOTION

e-commerce website promotion 10 Big methods

1, Login search engine

Search engine Google, Yahoo, Baidu to bring the flow of the site is very obvious, the easiest way is manual landing.

But to get a good ranking, you have to pay a certain fee. Charging methods include: Fixed rankings, bidding rankings and so on.

If you don't want to pay for the best possible rankings, then you need to optimize your site according to the characteristics of each search engine, and make some detailed strategies. such as title design, label design, content typesetting design and so on.

2, Login navigation website

For a small traffic, not well-known sites, navigation sites can bring you more traffic than search engines and other methods.

The most famous is http://www.hao123.com , the home of the website (has been bought by Baidu)

In addition, there are http://www.265.com , 265 web site, traffic is also very large

3, Friendship Links

Links to a site can bring a steady flow of passengers. Also help the site in Google and other search engine rankings.

Talk about the principle of friendship Links: It is best to connect some traffic than their own high, well-known sites, and again is the content of their own complementary sites. The same kind of easy to form competition, generally do not consider.

4, the Network advertisement launches

Network advertising Although to spend money, but to bring the flow of the site is very objective, but how to spend the least money to get the best results, this requires a lot of skills.

1 Low cost, high return

How can we achieve this effect? First need to determine what you need to achieve the purpose of what, if you want to gain visibility, then choose to Sina, Sohu, if you are just for traffic, then, the media site to filter out, because they are too high price. So what is the choice of the site as a media launch? The site is not very famous and has large traffic. At present, many personal sites, although not very famous, but the traffic is particularly large, advertising on them, the price is generally not expensive. For e-commerce sites, you can also use the amount of order transactions to small sites to pay commissions, more savings in advertising costs.

2 high cost, high yield

This benefit is not the flow, but the income. For a business website, the quality of passenger flow is as important as the flow of traffic. This type of advertising to choose the media is very fastidious, first of all, you have to understand their potential customers are that kind of people, what they have the habit, and then find them to haunt a relatively high frequency of the site for advertising. Perhaps the price is higher, but it brings you the quality of the customer is relatively high, so bring you the benefits are relatively high. For commercial websites, high-quality passenger flow is very important, advertising must be targeted.

5, Mail ads

Pay attention to not spamming spam, otherwise the effect is counterproductive, will arouse netizens disgust. The best way is to send a registered user, you can let the customer understand the site dynamic, continue to pay attention to the site, but remember to place the "fallback" option prominently.

6. Viral marketing Strategy

Viral marketing is mainly the use of mutually beneficial methods, so that netizens to help their own propaganda, to create a virus like the spread of the same effect.

Common methods:

1 FREE service (free email, free blog, ebook download, etc.)

2 interesting pages (such as the signature BRIC popular at the end of 2004)

7. BBS Forum Community Propaganda

In each relevant forum to post irrigation, set the signature file, although the effect is not obvious, but it is free.

8. Event Marketing

Reasonable use of media to do event marketing, promotional activities, Soft wen, attract attention.

9, occasion

ebay, Taobao, a beat this platform in the initial development of the site can be used, its popularity should not be underestimated, customers can smoothly transfer to their own website. The Mall of the portal can not consider, one of its charges too high, the second is that its flow is large but effective customer is not much, in a word: Price is too bad.

10, Customer Relationship Management (CRM)

The best way to promote the site is Word-of-mouth, how can you see your site's netizens to help you promote it? The most basic is itself to do a good job, four words: Products + services.

The development of a new member than the maintenance of an old member of the cost is much more, only attention to attract new members and do not pay attention to the maintenance of old members, that really outweigh the gains, trifles.