Book: Seo Password

Author: Wei wuwang Source: it talks
In his opinion, Xin Hui, a Singaporean Zac, once published a book titled "password in network marketing practice: Strategy, skills, and cases" in. Although the title of the book is not shocking, it seems to me that, it is the best marketing practice, especially suitable for some small and medium-sized e-commerce websites. Although the book is a bit heavy, it is worth a little time.

Now, Zac has brought us this new book "Seo practice password". In fact, Zac is famous for its blog "Seo Daily Post" on the Internet. Similarly, this book is necessary for anyone engaged in websites.

Seo, that is, search engine optimization. Because of the high coverage of the entire Internet by the search engine today, almost half of the traffic for most small and medium websites depends on the search engine. If the website is friendly to search engines and its website records are easily sorted on the search engine result list page, the traffic increase becomes very simple. Theoretically, the searcher seldom looks at the things after 10 pages of the result list, and the result page on the first page is very many clicks.

A very reliable way to appear in front of the result list is to buy a "keyword advertisement", but the price is obvious: you must pay for each click. Some keyword biders have a lot of competition and the price is rising every day. For some small-sized businesses (or some pure-content websites, such as blogs), they basically cannot be considered. So, is there no other way except to use monetary weapons?

Seo is a solution ). The Order on the search engine result page is not in the order of time, but the importance of the webpage. This mechanism is very similar to academic determination of the merits and demerits of scholars. Whether a scholar is good enough depends on the number of scholars cited by him in his writings. Moreover, the larger the name of the scholar, the more important the latter will be to cite the author's arguments. Some scholars have written one or two books in their lifetime, but these two books are often cited by others. Naturally, they are recognized as the important academic town. Some scholars, however, rarely cite them, have no academic status.

The importance of web pages is also caused by this mechanism. If a page on your website is often directed by links to other websites, the page becomes more and more important, so it is more and more easy to rank in the search engine, these are just general and general calculation ideas. In practice, there are a lot of methods to make your web pages and search engines think it is very important.

Zac lists a lot of practical methods in this book. I will give you an example here, for example, about the static URL address.

Sometimes we see some strange Web addresses (also called URLs) from a non-technical perspective, such as: http://www.abc.com/viewthread.php? Tid = 15 & extra = Page % 3d1 (this is an address style on a common online forum). there are question marks, equal signs, connectors, and percent signs, this is a dynamic URL. In the early stages of the search engine, these addresses were not liked by the search engine. Therefore, in the search engine, some even large forums, their posts are not easily put at the forefront of the results page by the search engine.

Bytes. Very short, non-technical staff can get a rough idea. Oh, it is estimated that all the pages of this website are listed by the serial number. The page is 4076, the release date should be after the page with serial number 3092. In classic Seo operations, we recommend that you use static URLs as much as possible, instead of dynamic URLs. Because they will tell you that search engines prefer static addresses.

But Zac tells you not to put one side at a time. For Google, it is not a problem to read dynamic addresses, and a good dynamic address can also help to explain what the page is saying (non-technical personnel do not understand, does not mean that the search engine does not understand ). In particular, when converting a dynamic address to a static address, it may be wrong to generate a bunch of pages with different URLs but with the same content, which is not conducive to Seo. However, Zac also said that static addresses are conducive to the spread of QQ or social networks. Imagine that you spread a short address and a very long address. We all know that Weibo can contain up to 140 words, a long address, or even exceed the limit, and cannot spread. Another point is that in mainland China, Baidu has a market share of more than. Google-oriented strategies may not be the same for Baidu.

Therefore, Zac said, Seo is an art, not just a technology. I agree with this sentence. Seo naturally has a certain technical level, but it is more of a kind of operation skills, which is not actually cheating.

Many people think that Seo is targeted at search engine cheating. Obviously this website is very bad and nobody looks at it. Through some spam methods, to mislead search engines into believing that this is a very important website. This situation sometimes occurs, but search engines, such as Google and Baidu, often adjust the algorithm every time, A group of these cheating websites will be punished (the most severe punishment is to remove the website domain name from the index. This website has been banned from the search engine and this domain name has been abolished to some extent ), at the same time, the original cheating method fails. If you are opportunistic, you will lose more than you do.

What is non-cheating operation skills? That is, you have done a good job on this website. You have to let others know that you have done a good job. This is a search engine. For example, many websites have classification pages. For example, if an e-commerce website sells shoes, it may have two categories: men's shoes and women's shoes. Suppose it only has these two categories, there are two classification pages on the website. Generally, the classification page is a bunch of product lists with URL addresses. What about the description of this classification? I'm afraid many e-commerce websites do not have one.

For people, this description is optional. As soon as you look at a bunch of products, you will know what this category means. However, for search engines, this description becomes necessary. The effect of the hundred or eighty characters is totally different from that of none.

The focus of Seo is that you need to determine what seo users search for and deploy keywords on your website. A website introducing cars will naturally think of the keyword "cars" first, but this keyword is too broad and the competition is fierce. In general, the so-called public vocabulary is of little significance for Seo and has invested too much, because today's ranking first does not mean that you can occupy that position for a long time. However, the input and output are very high. This is the operation question, not that Seo can answer.

In general, this book is a good practical manual for Seo, a network promotion technique. The disadvantage is that it is a little technical. It is not suitable for anyone who has no idea about code. However, considering the fact that many webmasters or operators of small and medium-sized websites know something like this, I think it is quite suitable for these people.

 

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