SEO optimization Tutorial: How to optimize internal links?

What is an internal link? Contrary to external links, internal links refers to the same site domain name, including directories, content pages, and other internal links between all the sites.
We know that external links in the SEO is very important, reasonable increase in the chain, you can improve the weight of the site, get a good ranking and bring traffic.
For SEO, if external links are critical, internal links are fundamental. Proper deployment of internal links to the site will help to improve the user experience, improve the search engine crawling indexing efficiency, highlighting the key pages, and better digestion of the weight of the chain. More importantly, internal link optimization You can control yourself, do not have to go around the cost of people.
So, exactly how to optimize the internal link?
1. Create Site Map
As far as possible to create a complete site map, and on the homepage to do the site Map page link. The main role of the site map:

Convenient for users to find the appropriate directory, content and so on.
Convenient search engine can find and crawl all pages.

2. Three times Click Principle
The so-called "three clicks" principle, is a website internal link a guiding principle, let the website "link structure" flat. The specific meaning is that, starting from the homepage, the content of the website can reach any Web page by 3 clicks. This not only improves the user experience, search engines can also be very good to crawl. Therefore, Seonile recommended, especially for the SME site, to be as far as possible in accordance with the "three click Principle" to set up the deployment of internal links. Take Seonile as an example:

Seonile Home-> Classic Concept-> content page (2 times)
Seonile Home-> SEO Operations Guide-> keyword Optimization-> content page (3 times)

3. Use text navigation as much as possible
Site navigation is the user and search engine first attention to the path, if the use of JS files, picture format or Flash format navigation, are not easy to crawl search engines, but to use text links as much as possible. If you want to use pictures for beauty, at least at the bottom of the site or on the site map, there should be a text link to all the directories.
4. Anchor text
Anchor text is the essence of internal link optimization, it represents the cognition of other internal Web pages, the search engine value is this kind of cognition, rather than you this page itself is what the keyword.
Seonile suggest that all links on the site should be used in the form of anchor text as much as possible. When other Web keywords appear in the content of the Web page, you can point to other pages with anchor text.
Do anchor text can let the site focus on the target keyword, while the long tail of the site to highlight the keywords. For tips on how to do anchor text, you can see the article "How To do anchor text".
5. Current position
Each page is best to set the current page location, such as SEO Operations Guide» Link anchor text line style, improve the user experience.
6. Recommended content, latest content and related content

For example, the Seonile site has "10 big problems" and "5 new problems" On the right side of each page. Good content is the key to attract visitors, the latest content has also solved the problem of Web page updates, new content pages can also use the weight of old pages, improve the search record.
Related content refers to the visitor browsing a content page, recommend also can browse related pages. Each content page is set up related content, can improve the viscosity of the Web page, while increasing the professional and authoritative website.

7, the bottom of the website
The main navigation of a website, in order to facilitate the user, often be "home" "Company Profile" "Contact us" and so occupy, rather than the home page and navigation pages of the anchor text, which will affect the keyword to do anchor text effect. So, at the bottom of the site, you can add a line of first page and anchor text on the navigation pages.
8. The interconnection between Web pages
We know that search engines like the tree structure of the site, because the tree structure in line with people's knowledge of the classification habits, the user experience better. However, this kind of tree structure, should be between the directory, each directory of content pages, to anchor text to interconnect. The structure of the entire site, forming a more like spider web of the organic whole, both by the directory composed of the main vein, there are content pages appropriate links.