is E-commerce site needs customers, or customers need E-commerce site?

Electronic commerce

Once several times I asked myself such a question, in the end is the customer needs E-commerce site, or E-commerce site needs customers. How is the communication and communication between the customer and the E-commerce website and the cooperation between them? I want to do e-commerce people, will certainly know, many of the new features of the site, customers will not necessarily accept, because each customer's situation is not the same, they may be new features, do not know how to operate, new features are unfamiliar, or some customers are more rejecting new features, and for customers, they need something, The site is not as expected to give them the effect of what is the problem in the end where it?

Customer needs is the effect, and the effect can be subdivided into many, such as the flow of people, expanded the publicity, some people will call to consult, send e-mail advice, or to reach a deal, the general customer most direct, the most important is the business do not do. Others, however, seem less important to the customer. According to customer demand refinement, the site can not in a short time, to meet the final needs of customers, because the demand is a process, is a stage, is from the minimum demand slowly rise to the highest demand. As a website, only try to use technology, publicity, communication, activities and other ways to help customers produce benefits. To provide real and effective content services, relying on the site's unilateral efforts is not enough. If the site launched a customer is very helpful activities, but the customer does not actively cooperate with the words, the activities ultimately unsuccessful, to the site to bring huge losses and confidence.

From the point of view of the website, the website also needs the benefit, the website benefit is the member more, the greater the flow of people, the more information, paying customers more, but the site needs to do these words, but also need to resolve the benefits, from 0 members to break through to 100, 1000, 10,000 and so on, from a small amount of information to a large number of information every day, from the poor quality of information , to the high quality of information, in this development process, the site is the dominant position, but also the most important role, but the enterprise as a supporting words, also can not participate completely, and enterprises do not participate in the reason, with the website propaganda and promotion have relations, the real ideal state is a high degree of interaction, But now many web site interaction is not high, and the interaction is not high, does not mean that enterprises do not want to actively participate in the site's promotional activities, but the site did not do enough to guide and promote and attract. Many web sites that can be bigger, are very important to the needs of customers, very understanding how to guide customers, there are ways to attract customers, guide customers. In a weak site, the site know how to attract new members, maintain old members, when the site is in rapid development, the site to understand how to communicate with members, when the site is big, the site knows how to maintain the relationship between members and the site. In this process, a lot of content needs to be involved.

The relationship between the customer and the site is the relationship between fish and water, but now the situation, most of the site needs customers, although the customer needs the site, but the show is not so obvious. The site is always very active to help customers to promote the promotion, but the customer is not so ungrateful. And some of the more recognized network of customers, but they always find a good way to promote products, enterprises are always too eager to require the site to bring benefits to them, the process of tempering. The feeling that gives the website is to smoke a customer a whip, the customer moves a bit, do not move without pumping. Customers to a large extent complain about E-commerce site is not very famous, members are not many, people flow is not a lot of factors, although these factors are affecting the effectiveness of some factors, but the real important factor is whether the members of their own initiative to participate, whether active participation. If the enterprise to participate actively in E-commerce, the effect will certainly not be worse than the present, perhaps there are enterprises to say that they really participate in the heart, active participation, but the enterprise in the process of participation, can not find a good way to explore the appropriate enterprise methods, because each business situation is not the same, and enterprises belong to the industry in the network is not the same, enterprises need to explore their own various ways to successful e-commerce, for many enterprises in China, we can not give the enterprise too high requirements. The responsibility of the enterprise's e-commerce training, the nature needs to impose to the electronic commerce website, causes many E-commerce website propaganda promotion, as well as to the customer benefit and so on bad important reason is the electronic commerce website does not have the very good guidance and helps the enterprise to carry on the electronic commerce, did not give the enterprise And basically let the enterprise to fend for themselves operation, the result is the website spent a lot of manpower, material resources, financial resources, but the result is unsatisfactory. But the enterprise also spends the manpower, the material resources, the financial resources, the result is also unsatisfactory.

In China, the most lack of good communication between E-commerce website and customers, the lack of sufficient and adequate e-commerce training, enterprises lack of attention and understanding of E-commerce. With the tactics of many internet companies in China, many companies dislike Internet companies very much. At the same time, enterprises also lack the initiative to find and explore E-commerce operating methods of exploration. E-commerce website to develop, need to go closer with customers, need to communicate and communicate with customers, need to provide customers with the groundwork for sales, such as the actual operation of E-commerce training, Network marketing training. Instead of E-commerce site existing model: A good site, manual input some information, and then let the salesman desperately sell, the result is counterproductive.

Author: Tiank msn:bingfayingxiaoxue@hotmail.com