Measuring keywords for SEO landing page conversion rate

Most web marketing considerations for landing page optimization are analyzed from its payment media campaign, and Google Analytics (analytics) tools measure the conversion rate of the page by using the SEO landing page for specific valid keywords and related index fluctuations. These data can help the webmaster better adjust the optimization strategy, send free organic flow and key words of powerful insight.

　1, looking for high flow but high jump rate of the target page

Operation execution: In Google Analytics (analysis), click on the "Landing page report" (Content > Landing page) in the top navigation, then select "Non-paid search traffic"; Finally you can see the higher bounce Rate page in the test page.

　　

2, copy the URL page you want to analyze

Here the URL page can be any one you want to test the page address of this site, used here is the high bounce rate on the page.

　3, go to keyword report (traffic source > keywords)

　4, add "landing page" two-dimensional report

　　

5. Add Advanced Filter Report

Fill in the contents of the beneficiation, you can just copy the URL page to paste in

　6, display the data, look forward to your choice

Once you've done that, you'll get some of the data you want, believe marketers will be excited to see the conversion rate for each keyword on the landing page, and if you want to set goals further, you can also analyze keywords and landing page levels, look for valuable keywords, and consider adjusting the page or creating a new page, To better execute these keywords.

　　

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