On-page Seo)

On-page Seo)

 

 

In the Getting Started course, we have introduced how to get traffic through Seo ?, What is search engine optimization (SEO)? It can make your website appear in the top natural search engine list. How to optimize a search engine can be divided into two aspects: Intra-site Seo(On-page SEO) and off-page SEO (off-page SEO ). In-site Seo is to optimize website pages and make them more attractive to search engines. Out-of-site optimization is not performed on the website but can also improve the ranking, such as linking to other websites. In this lesson, we will introduce you to the SEO knowledge on the site. Some of these tips are widely recognized as effective search engine optimization methods, some of which may have an impact on search engine optimization, and some frequently used methods in the past, but are rarely used now. <H1> labelOne simple thing you need to do for intra-site Seo is to place the most important keywords on the H1 tag, although there is always a debate on whether the rankings of websites have an impact, however, most people agree that this is effective. For example, <Title> tagThis is also very easy for Seo, but it is often ignored by some new people. When someone looks at your website, the text in the <title> tab is displayed on the screen at the top left of your browser. <Title> the tag determines the title of the website in the search engine results. When you write a <title> tag, consider the following: Keyword: You should put the target keyword in it. If there is a proper secondary keyword, you can use hyphens (-) or hyphens (|) to separate them. Example: Intra-site Seo-how to perform intra-site Seo 1. Attractiveness: Remember, it will appear in your search list for people to click. You will see a lot of websites with keywords in their titles. Will you click unappealing titles? 2. uniqueness: In your website, the titles of each page should be different. If you repeat a title in all your webpages, the search engine will think that all your webpages are the same and will not include all webpages. 3. In the <title> tab, consider whether your website address is required. No one will look for your domain name (people will only enter the domain name in the browser), so your <title> tag contains the website address is just a waste of your valuable space, space can better use your keywords. Keyword tagThe content of this tag is actually invisible to people. It is used by search engines to search web content. Keyword tag is a good idea, but marketers and spam senders use hundreds of keywords on this tag, many of which are not even related to webpage topics. Recently, the search engine does not pay much attention to this tag, but if you use this tag, you should include all the keywords. Make sure that any keyword mentioned here actually appears on the webpage. Description labelThis tag also appears at the top of the page. It is much more important than the keyword tag. It is similar to the Title Tag and appears in the search engine result list. In fact, the description tag is like a low-profile advertisement on your website. Like the keyword tag, many people try to add many keywords here, but the result is counterproductive, because people are more likely to click a tag they need, instead of a useless tag list containing a large number of keywords. The most important thing is to add your keywords to the description tag. If the keywords seem to be page-related, search engines usually use these keywords first, but if you do not add keywords here, they will crawl your other pages, there is no necessary keywords on this page, which is not very good for search engine optimization. ALT tags of imagesThe ALT attribute is used to provide text instructions for those who cannot see the images in the document. This includes users who use browsers that do not support image display or are disabled, users who are invisible, and users who use screen readers. Replace text is used to replace images rather than provide additional instructions. Example of applying ALT in search engines: 1. in Google image search, when you try to make your image rank higher, you need to add a description and have an appropriate keyword, in this way, your image ranking results can be improved. 2. When an image is linked to another webpage, It is a title link. ALT tags play a role in navigation. Image File NameThis is another helpful way to search engine rankings. For Google image search, you only need to put your keywords on the image file name, which is conducive to the search ranking. Success "! Folder name of the websiteWhen naming a file name, you can consider setting the keyword to the file name! For a school cooking website, for example, you should not do this: www.example.com/recipe1.html should do this: www.example.com/pie-recipes/apple-pie.html Content LengthDon't worry about the length of the content. Sometimes 500-word articles rank better than 300-word articles. For example, ·Sales pages with high conversion rates usually have long copies. ·A Google Adsense page needs to focus more closely on specific keywords, typically in 300-600 words. ·   · If a blog title is attractive, you can interest the readers and bring them back. ·  The comprehensive product review page should be long and brief. ·It is easy for people to fall into "rules". They should focus on high-quality content to attract readers. Internal LinkThe most important content in Seo. Use an absolute address when making an in-site link. When this article is reproduced or crawled by an RSS reader, the link will not change. Adding keywords to the text of the link can make it better rank. Remember: Adding keywords to the link anchor text. Click here to visit our pie recipe reviews = Error click here to visit our pie recipe reviews = Correct

 

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