Seo blog (2)

In Seo blog (1), I briefly introduced some basic concepts and issues that should be paid attention to during the creation of the blog. Next, I want to explain what is blog feeds (RSS) and how to optimize the blog.

Blog feeds and RSS

A blog usually has a feeds (online subscription) system. When you add or edit a log or article in the blog, the system will automatically update the system. Online subscription is used to notify Readers interested in your blog in time after you add new content. It can be seen that the website provides RSS output to help users discover updates to the website content. In the Internet era where high speed, high quality, and high efficiency have become the mainstream voices, RSS has undoubtedly promoted the dissemination of online information and proposed another way to see the world.

RSS is designed to convert the content of a website, such as the title, Link, part of the internal text, or even the full text, into an Extended Markup Language (XML: Extensible Markup Language) format to provide the content to other websites, users can watch the video in a general browser or use special "Reader" software.

You may ask, How does feeds run? We will explain it step by step:

1. Assume that a reader prefers your blog and wants to be notified immediately after you add new content.

2. He clicked the online subscription button on your blog.

3. After a while, you will post new articles on your blog.

4. After you add new content to your blog, the blog software will automatically update the online subscription system on the blog.

5. In a while, the reader software will recognize the update and remind the reader to read the new content on the blog.

What is syndication?

RSS, short for Really Simple Syndication, is a simple way for a site to share content with other sites, also called aggregate content. Network users can read the content of the website that supports RSS output without opening the website content page by using the RSS-supported news aggregation tool software on the client. Syndication is a simple method for readers. You only need to submit the website to a large blog site such as Google blog, or directly copy your online subscription link and paste it into the "Feed URL" text box at www.feedsubmitter.com, enter your email address in the text box below. In this way, Google can monitor new content in your subscription source.

Preliminary blog Optimization

After adding new content to a blog, you should consider optimizing the content. Generally, there are three aspects to optimize in the blog: title, content, and directory.

First, you must select the keywords. Keyword discovery and wordtracker are good query tools, but they are charged. You can also use some free keyword query tools, such as Google adwords keyword tool. To use this type of tool, you only need to type a keyword that highly matches the website content, and then run "query ". This program will list a series of related keywords and the number of times they are searched. Based on this information, you will know what keywords you want to use to promote your website more effectively. After selecting the keyword, you can start optimizing the blog:

Title: it is best to use the title that is highly matched with the content of the article and popular keywords for the article. The shorter the title, the better. It is better to have no more than 50 words.
Content: it is very likely that many words you plan to optimize will be occasionally included in your previous article. However, this situation is usually rare. You should review published articles frequently, insert keywords or links in the copies, and constantly modify them to bring your articles closer to perfection!
Directory: If the directory of your blog is open to search engine spider, it is best not to include each article in two very close classification directories. That is to say, to reduce repeated content, whether the directory can be indexed by search engine spider is the decisive factor. However, if your directory is not open to search engine spider, you can add tags to the directory as needed.

Intermediate blog Optimization

To make your blog and website look consistent, you need to make some changes to your blog template, even if you want to change the module type or template layout provided by the blog software. Next, I will specifically address this point and tell you some specific optimization skills.

The title of the article should be permanently linked: determine all the articles on the blog and the corresponding title, for permanent link! The title of a permanent link ensures that the keyword is related to the title and enhances the credibility of the link page.

What is a permanent link? After you submit an article, the blog software automatically adds the article to the blog homepage. At the same time, this article automatically generates a separate webpage. The address of this webpage will not change, so if you want to provide a permanent link to a certain article for someone, you just need to tell him the URL of this link.

Permanent link page title: If you can, make sure that the blog title you selected is placed at the end of the page title on the permanent link page. This is very important, because the title tags displayed on the search engine results page are generally consistent with the title tags on the web page. If the user is looking for more information than the title tag, and you only describe the name of your website or blog, it makes no sense! In addition, the first text in the title label should briefly describe the top link pages. This is a key aspect of the search engine ranking rule.
For example, if a user searches for "Recipe for cake making" and the following two results are displayed, which one would you choose?

Title Tag #1: "danbi art cake: Revealing tips for cake making"

Title Tag #2: "Tips for making a cake: danbi art cake"

I dare say that 99% of people will choose to click #2. Obviously, "Tips for cake making: danbi art cake" is more relevant to "Tips for cake making!

Forum that provides links to popular articles: if some of your articles or topics are very popular, they will attract many interested readers, but these articles are published at different times, I suggest you add a "popular articles" section on the homepage of your blog, add links to various popular articles, and click it to directly go to the respective webpages. This is also a benefit. When new visitors browse your blog and see these articles with high click rates, they will feel that your blog is worth reading. In addition, adding a popular article link adds an access point to search engine spider.

Archives: first, to hide your category or archives from search engine spider, you only need to display an important link so that the search engine can be indexed on a regular basis. An access point is automatically provided before the search engine obtains the classified directory or archives information of your blog. Determine the links in this archives or category directory, and include them in every webpage of your website. In this way, search engine spider can re-index the old and new content together.
It is really easy to optimize the blog!

Optimization is indeed a relatively simple part, because so far, our most difficult task is to create new, popular, and attractive Blog content!