The special selling e-commerce

Only the product will achieve such impressive results, in addition to this commercial fertile environment to nurture, but also has its own unique secrets. Today, the author will take you together to explore the rapid rise of the sale of e-commerce-only product meeting.

Explore the history of growth, in Guangzhou Liwan District drunk view of the park next to the bridge side of a very easy to miss a small junction, only a pink mobile street signs, led to be transformed into a modern office of the Green Brick room, until in the enlightened--the only product will be a coupon The Headquarters park is as low-key as the founders, but when you delve into his operations, you know the results are so impressive.

Many years ago, two Wenzhou people were active in Guangzhou. In 1998, in, a founding partner of international Trade, became a partnership after Hong Xiaobo acquaintance. Then there was a chance to trigger two people who were studying at the Changjiang Business School together.

In 2007, Hong Xiaobo's wife, who lived in France, began to have a habit of surfing the internet without having to eat breakfast every day, and he found that the VP of the French discount site snapped up brand-name folding bags. Can I copy one in China? Hong Xiaobo's idea quickly aroused in's resonance.

They act fast, and in August 2008 a new company was quietly opened at the Fangcun District Lutheran Hall in Guangzhou, with less than 10 employees. The same year in December, the only product will be launched, the first choice is the full implementation of the foreign site of the luxury flash shopping model, but this month's report card only 18 single. When the business model is not in line with the domestic consumption situation, decisive two people quickly began to change the company's business model. In April 2009, ochirly in the only product will open Exclusive network limited time special sale, then only the product will be aimed at Adidas, Nike, Casio and other Chinese consumers more familiar with the two or three-line brand name and domestic counters of the public brand. From the background, this transformation hit the Chinese brand consumption distribution imbalance, the three or four-line city is almost the brand counter blank area of the "pain point."

This article from "11408118" blog, declined reprint!

The special selling e-commerce