"In 2011, SEO became an 'extranet chain', and network promotion became an 'extranet chain ', eventually those who want to promote the website die on the 'external link ', "Lu Songsong said in summary of the increasingly popular" SEO = external link "phenomenon in 2011.
In this case, Lu Songsong did not pay attention to the external chain. On the contrary, at the beginning of his blog, Lu Songsong paid great attention to the construction of external links, he constantly builds an out-of-blog link by means of blog mutual access, high-weight website contribution, website submission to the navigation site, links to friendship, and bringing his work to the external link for free download..
In addition, Lu Songsong's goal, clear positioning, and flexible methods are also worth mentioning. He knows his advantages well, and give full play to your own advantages in the blog promotion process (this is the execution of "what is said, what is done ), he brought a large number of valuable website templates and other products to the external links of the website and published them on major websites for free download. Therefore, he obtained a large number of external links.
Lu Songsong knows not only his own advantages, but also the unknown status quo of his new blog. When he exchanged friendship links with other webmasters, he sincerely said, "Can we establish a friendship connection? I hope we can learn and develop together. I have already made a connection to you, in the lower right corner of the homepage ". It is hard to imagine that such an attitude has won him many links with higher weights than his blog.
Like many grass-roots webmasters, Lu Songsong also submitted his blog website to the navigation station directory station. However, he soon discovered that he could not be favored by a well-known navigation station due to lack of popularity of his blog, he immediately adjusted the method of submitting the website address of his Directory station (this is also the execution force), and gave full play to the advantages of the grass-roots webmaster "small boat and good turn, I submitted my blog to a large number of small navigation sites that are not well-known. I not only obtained a large number of external links, but also made many webmasters and friends.
But it must be emphasized again that Lu Songsong knew that, on the Internet, where "the user is the king and the traffic is the highest", apart from attracting netizens with high-quality content, Shenma was a cloud float, the construction of his blog's external chain is based on the continuous and unique website content marketing planning and implementation, and his goal is very clear, and he does not plan to be a low-end SEOER of "sending external chain leading Spider" for a lifetime, even if the external chain is also the first promotion, leading the spider to the second, the external chain is only a matter of privilege for the promotion of his website.
Lu Songsong himself also said: "The so-called promotion is not just SEO. Are you doing all this to allow Baidu to include or share ideas and engage users in the discussion? I think SEO is just to help promote things, and the focus is on communication between people"
Therefore, Lu Songsong did not try Baidu Encyclopedia promotion like many webmasters at the beginning. Instead, he knew that his blog was not well-known and it was difficult to get it through, you don't have to waste too much time on ineffective work-believe that you have the ability to use this time to achieve the promotion effect of Baidu Encyclopedia in other ways.
In addition, only on this basis can you understand why I listed Lu Songsong's blog exchange as an "external link"-because the blog comment with the nofollow tag is still an external link. Blog interaction is far less popular than forums and QQ groups. However, Lu Songsong captured the psychology of the vast majority of independently rewarded bloggers, and persistently built a large number of nofollow tag External links through sincere comments to guide more visitors, as expected, many bloggers and netizens have accessed their blogs through such a nofollow tag and created a high traffic for their blogs.
This continuous high traffic (of course, it must be backed by continuous high-quality and targeted blog content) brings him a lot of high-quality external links, finally, "real SEO experts don't know where their website's external links are, but they only know that they have many external links, because many people are willing to establish external links for him.
This fully demonstrates that no matter the external chain or other promotion methods, we must first take people as the center and never turn around the baton of the search engine for SEO.
The direct result of a significant increase in blog traffic is the increasing popularity of blogs. In this case, encyclopedia marketing and well-known website directory marketing are just a matter of course. In July 2010, Baidu Encyclopedia and sousearch encyclopedia's "Lu Songsong" entries successfully passed, and there were a lot of visitors. Unexpectedly, Lu Songsong's blog has also been indexed by various well-known navigation sites. Lu Songsong's out-of-the-chain promotion strategy of "encirclement of cities in rural areas" eventually worked.
Lu Songsong's new promotion methods for blogs that can bring high-quality external links have become the norm for his blog, lu Songsong also tried to promote his blog through campaign marketing, although some attempts to promote his blog were unsuccessful. The obvious change is that, on the basis of sticking to content marketing as always, Lu Songsong still insisted on visiting Boyou's blog posts, contributing articles, and other promotion (external chain construction) means, however, the focus of Lu Songsong's blog promotion (external chain construction) has been shifted. Lu Songsong himself said: "In 2011, I did not put Blog promotion in an important position ".
To sum up, we can see that content marketing is the top priority for both blogs and websites, and various promotion (external link construction) methods must be built on the basis of continuous content marketing, otherwise, the lively marketing and promotion (external chain construction) methods are full of clouds.
On the basis of focusing on content construction, grass-roots webmasters and SEOER must jump out of the mindset that is an external link and equals website optimization to an external link, in order to truly promote the website. Only in this way can the website be continuously improved and the SEOER level be truly improved. Otherwise, the whole day will be the "external chain" of "physical strength". The creativity of SEOER cannot keep pace with the times. As the tide rises, the train of thought gets narrower and narrower, in the end, it is inevitable to become a "SEO ranking tool" that deceives external links and fraudulent traffic in one day.
Some netizens questioned Lu Songsong's blog promotion (external chain construction) techniques and said: "He spent a lot of time in promotion and other independent blogs (customers) leaving messages everywhere, waiting for their return visit ...... Several times in the webmaster's house met his articles and my articles. Do I still need to output my own resources for Mingbo? He also registered on the top ten outstanding IT blogs in 2010 ". Such criticism is not without reason, but in network marketing, it is still in today's China, where a large number of homogeneous and serious small and medium-sized enterprises are implementing the brand strategy "final shortcut, lu Songsong's successful promotion experience will bring some new experiences to China's Internet marketing industry. In this sense, Lu Songsong's exploration has a very practical reference.
