Webmasters should correctly understand black hat SEO

Source: Internet
Author: User

Webmasters should correctly understand black hat SEO
Some black hat SEO engineers have a deep understanding of the search engine ranking algorithm and are also highly skilled. This kind of black hat SEO is doing experiments on its own website, and testing the bottom line of the search engine is a great contribution to all SEO practitioners. Without Black Hat exploration and attempts, we often cannot clearly know which methods are accepted by the search engine and which will hit the bottom line of the search engine. In this sense, black hat SEO, which does not exceed moral and legal boundaries, is not a bad thing for the SEO industry (Black Hat Learning Network http://www.heimaoxuexi.com ).
Don't complain. Accept the punishment calmly
Although many black hat SEO methods are not immoral, search engines must hate black hats because they reduce search result relevance and user experience and drive the search engine's job, must be severely cracked. Therefore, it is normal to make a black hat punished. It can even be said that in the long run, it is inevitable.
On the basis of understanding the risks of black hat SEO, if you use a black hat and are punished by a search engine, you do not have to complain and have to bear the consequences on your own.
On the forum, I often see webmasters complaining that their website rankings are low, and they are punished or even deleted by search engines. webmasters feel innocent and think that the search engine can punish websites with no reason at will. Such complaints are often misleading. After in-depth research, we will find that the reason for punishment is precisely because the search engine considers it a cheating method.
For a typical example, I think there is still a comedy effect. On June 18, May 21, 2009, Google helped a Webmaster post in the Forum. It seems that Google has deleted all websites. He listed five information websites. According to him, they are all real and manual information websites. For different topics, none of them are spam websites that automatically generate content. Five domain names, all of which are long domain names full of keywords.
Some people then pointed out that a large part of these websites will be pages specifically used for friendship link exchange. All these websites are not linked to Google PR or links, because we knew that cross-link on the same IP address was useless. Of course, this webmaster does not lie in PR and links, but cares about the deletion of the website.
Some people found that some pages of the website have repeated content. The most typical is the privacy policy page. This is not a big problem, and the privacy policy is almost the same. The webmaster solemnly declares that our company has a policy that requires employees not to copy content, so most of the content is original.
The last Google employee couldn't help jumping out and pointed out that the webmaster's so-called originality was to add or subtract words such as ", and, change the paragraph and word order. Many webmasters in China say that pseudo-originality is also based on this skill, right? Remember, "pseudo-original" means not original.
Then someone listed some websites of the webmaster. Click it and you will know that it is a typical single-page website group. There is only one page, two or three paragraphs of text, and it is still copied, then put the link in Google Adsense or the connection plan, and the rest of the network is the exchange link page. Just copy a page of content, ads, and exchange links.
The webmaster still felt innocent and was puzzled. He asked the most lovely question: Is it possible that Google engineers could interview us and tell us why? Different Google engineers come to us, and we are willing to visit Google...
I have also tried to check out several Chinese websites whose webmasters complain that they have been punished for no reason. without a single exception, there may be fraud or meaningless content plagiarism websites. This should not have a good ranking.
Knowledge about black hat SEO and good white hat SEO
Black hat SEO is introduced here, and black hat SEO is not necessarily immoral. It does not mean that you are encouraged to use black hat SEO. On the contrary, for a normal commercial website and most personal websites, content, normal optimization, and user experience are the path to success.
To do a good job in the white hat SEO, you must also understand what methods are included in the black hat SEO, so that you do not accidentally use the black hat SEO method. When I first started to get in touch with Seo, I actually used the same hidden text as the background color today. At that time, I didn't feel anything inappropriate and I used it accidentally.
Some black hat SEO methods are more risky and close to no harm. Once discovered, the website will be punished and deleted, such as hiding text. Some black hat methods are less risky. Search Engines may consider other factors of the website. The punishment is mild and the possibility of recovery, such as keyword accumulation.
White hat SEO requires more time and effort, and it cannot be guaranteed to make a successful website. But compared with white hat, it is more secure. Once successful, the website can maintain rankings and traffic and become a high-quality asset. Black hat SEO is often effective, and the implementation cost is low. The problem is that the probability of being discovered and punished is very high, and it will become higher and higher. Once punished, the entire website often has to give up and everything has to be restarted. For a long time, it is likely that after several years, there is still no website with real high quality and can be made an asset.

Webmasters should correctly understand black hat SEO

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