White hat seo why better

This article is written by SEOmoz Randfish, when a man named Kris wrote an article "White hat SEO is a joke", causing a lot of repercussions in the community, and received a lot of support voice. Randfish is always to white hat seo proud, he naturally very uncomfortable, wrote this article told everyone should adhere to white hat seo. The author after reading a kind of enlightened feeling. Domestic SEO big environment is also very bad, almost to do not do black hat can not survive. Randfish this voice really give force, the author would like to translate this article, but Randfish cited many examples for everyone is not familiar with, so I selected the article in the comparison of the essence of the section.

I hate Internet trash. Intelligent, honest and diligent online marketers bring traffic to the site by working hard, and it's tainted. I hate it ruined seo this I am proud of the title. I hate them for the bad marketing strategy, the one thing that I hate most is that they're all over the search results page.

The following is the search results of the "buy and Protect" method, which I use to prevent hair loss.

　　

As with most of the search results in the pharmaceutical industry, the rankings of many pages are unnatural. This is obvious to anyone who has a little skill in computer technology, and it will bring three terrible things:

1. Marketers and technicians who see these results will equate SEO with releasing spam information. If you've read the hacker news or StackOverflow article, you've certainly seen this view.
2. New entrants to the same industry will think that no matter what these sites do, these tools must be a good way to quickly get ranked, so they also try to use a similar strategy (often through the means of the beggar to achieve the goal)
3. Customers learned not to trust Google's search results, and the commercial value of all sites was weakened by 1.1 points.

Junk information undermines the brand value of search, social networking, and network marketing ecosystems. If you are making such links, at least you are hurting your marketing partners, online businesses, searchers, and future users of your site. Last week, Kris Roadruck published an article, "White hat seo is a joke." He intentionally used some inflammatory, exaggerated events. I think I should respond to this and explain some of my thoughts about black hat. I didn't get involved in it because of Kris, but because his article got a lot of support in the search field, which I never thought of.

Some fragments of the Kris article:

That's what the beginning says:

"I began to realize that there are only two kinds of white hat seo in reality. One complains about how they are doing everything they say in the book, How to Stay away from "unethical tactics", and the other people who are not proud of their own success because they happen to bump into a popular topic. ”

"If you have a good theme, it's not difficult to write a good article." But no one wants to know about the not-clogged toilet or pulsating blood oxygen meter or single-phase diode bridge rectifier ...

You may be able to get one or two links, but you know it is impossible to get the anchor text you want. ”

Kris's words seem to make sense (the good stuff is really more popular in some web-savvy areas), but it's actually wrong. It's no use in a boring field-people who say that are lazy and jealous, the garbage maker says to the associates because they want to cover up a fact: white hat seo, legitimate marketing methods in any field, for any site can make sense.

Want some examples? Please see:

　　

This site is ready for Zero. Y-combinator is funded to reduce credit card waste and credit card debt relief. They are not ranked yet (because they are just online), but they will certainly have rankings if they do SEO. They have content-good teams, good stories, strong investors and the right products-enough to get the links they want. If I am a SEO consultant who wants to rank in terms of debt relief, that's what I recommend.

Oyster Hotel reviews– This site in all of their covered hotels, they all appear on the first page, and in the word "hotel review", they are almost the top five (it can be said that they are the best quality search results page)

I try to write articles, do ppt, I hope that my knowledge can add color for this industry, so that SEO easier to understand. But Black hat tells the world white hat is impossible, all is bullshit. This kind of remark makes me feel very uncomfortable.

Yes, white hat SEO for some content relatively boring, but also in the construction of the site is really a big challenge. Requires a strong creativity, a lot of work and good patience. Black hats sometimes require creativity, but most of the time it is the negligence of Google and Bing, and then use these to promote the site, search engine found only to find new vulnerabilities. Black hats are really interesting, and it feels like watching a smart robber rob a bank in a movie. But things like this are untenable:

"After more and more study and practice in the grey hat, I am increasingly upset about what the so-called SEO experts are proposing," he said. Their advice will only make your site at the end of the search results, white hat effect is not only slow, it is only a good fantasy, is totally irresponsible. ”

Fortunately, to refute Kris's point of view is easy, the facts can prove everything:

The keyword of the search work is the most competitive kind of word. In 2008 (when our consulting business was just beginning), we developed a long-term strategy and plan with simply hired. Includes corporate strategy, embedded applications, friendly and crawling search interfaces, rich blogs, and large online branding activities. After 6 months, Simply hired's rankings and traffic rose, but still not ranked first. Now, I am very proud of their progress, and I have always been in touch with them to help as much as possible. Thanks to SEO (and other successful marketing strategies), hundreds of keywords related to search work are on the first page, and they are the leader in this huge market.

　　

Black Hat ≠seo

A qualified seoer should take into account the following:

• Combine the company's product characteristics, marketing and sales strategies to maximize the ROI of SEO
• Keywords Research and determination (need to have the right tools, patience, good judgment and a lot of practice)
• Modify and optimize the content of the Web page for the user (monitor the user's stay time, bounce rate, interactive behavior)
• Content policy (this is at the highest level in the overall business strategy)
• Page optimization (Black Hat SEO is the first to find that Google in the page analysis to consider more and more factors, no longer limited to the use of keywords and repetition frequency)
• Make the site more friendly to search engines (contains a lot of things, such as: faceted navigation, Ajax crawling, better use of javascript/flash, etc.)
• Web site map FOR XML
• Analytics-monitoring visits are just beginning, followed by Webmaster tools, links, branding, social monitoring, and more.
• Other search methods (maps, videos, pictures, news, blogs, shopping, etc., any of which can be a full-time job)
• User experience factors (this is a huge indirect link to the rankings)
• Reputation Tracking and management
• Research competitor
• Social Marketing (Facebook's share has had a big impact on Google's rankings). No seoer should now ignore the role of social networking, which has become a central part of many strategies.

Why white hat seo is always better

There are only a handful of things in the world that I think are black and white, but it is within this range to make spam and do SEO in an honest and proper way. In my opinion, if you want to build a real brand and business, 100% of the white hat will be a huge return. Because:

2. there is always a better way to take advantage of the time and money. It takes time and money to make rubbish, and it's not as easy as some Black hat SEO describes. I was pretty shocked every time when I heard the actual money and time the black hats were spending. Because these sites can totally spend less time and money on a longer, more valuable white hat. More often than not, people are less creative, more selective, and blinded by immediate interests, ignoring other better choices.
4. White hats can be an exciting company, but junk information is not available. In addition to a few rare cases, junk information is unlikely to establish a long-term company with a developmental nature. It can only bring a small amount of temporary wealth. If you only care about the immediate interests, then you are likely to destroy the ecological balance of the Internet-this behavior is not recognized.
6. The white Hat method can be shared. This means you'll never have to hide your little secret secretly, keep people from knowing your strategy, your linked resources, stay anonymous forever, and try to restrain yourself from showing off your site to others. The benefit of transparency is that it facilitates PR, builds brands and communicates with the outside world, which in turn can promote SEO.
8. Making junk information is always risky. whether it's tomorrow, next month, or 3 years from now, you're likely to be punished by the search engine. You can build multiple sites, use different means of promotion, and use anonymity to hide information about your site, but honestly, you can use that creativity and energy on a white hat, just say it ...
10. you will never be able to have a stable ranking. The Black Hat strategy has been depreciating, which means that you have to go straight ahead of the search engine and pray to God every day that you do not get caught. White hats may take more time to be effective, but as long as you follow the right one, your site can get a long-term, solid ranking.
12. there is no credibility in the world of junk information. Those who sell spam links and provide spam-making services are unreliable, often with a shot for a gun. Almost all spammers do short-term business.
14. any success is false. This sentence is not from my personal emotional point of view, I mean, no matter how many times you get a good rank by making rubbish, no matter how much money you make, it's just money (which is often trivial to maintain your work and life because you need to make more rubbish tomorrow). What you do is empty, fragile, and short-lived, and it's hard for them to bring you fulfillment and happiness.
16. In fact, there is not much money to make. ask yourself who the world's most NB of trash makers are. I can name more than 10, but there are few assets I know of which are millions, and the 8-digit one, not to mention (except for a handful of people who get rich by yellow and illegal means).
18. junk information cannot survive in multiple channels. the natural flow of the site is most exciting to me is that he can be through hundreds of ways to get, many of the flow is spontaneous, do not need you to advance. By releasing rubbish, your website is in the first place, traffic is coming. But if the internet suddenly becomes the world of Facebook/twitter, or email becomes the biggest source of traffic in your industry, then you are a tragedy. It doesn't make any sense to look back at what you've done before-there's nothing that can draw people back to your site, nothing that can get people to share, like, +1, vote on content. The rubbish has built a marketing strategy with only empty shells, and the shells are cracked and empty inside.

I chose two slides that I had previously made, and I felt it necessary to repeat:

Who is the number one in the word "online dating"? OKCupid, it is not a black hat, but a very clever way to become a popular content and the focus of the media. "Buy shoes online" can be said to be one of the highest conversion rates in the apparel industry, Zappos is ranked as the chief, it is to high-quality customer service, high-quality products and unique business model as its SEO. or "Travel blog", travelpod by viral marketing won the first seat.

I can also list more sites that people are willing to click on in search results. Search users, technicians, marketers, and search engines think these sites should have a good ranking. If you build a brand like this, you have an absolute competitive advantage in SEO. Black hats are most often a lack of creativity, self-discipline and endurance performance.

In this hope that the SEO industry can continue to flourish, attract more intelligent and creative people to join. In my 9 years of career, I've seen a lot of miracles, but it's still not enough. I am committed to SEOmoz and our partners will do all together to make the search and marketing market more orderly, so that the industry to create more value and opportunities. This is what I pursue and strive for every day.

Salute to Randfish!

Add: White Hat seo:it f@$ #ing Works

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