I. The title should be attractive. The effect of an article is to drive traffic and repost more. If an article does not have a good title, it may be useless to attract attention. Generally, the title should not be too long. The title must be embedded with keywords to facilitate searching for the customer. For example, if my website is mainly "vps recommendation", most of the user groups are webmasters, and the articles written can be basic website construction knowledge, server tutorials, etc, for example, on professional forums, you can write more precisely, for example, "high price comparison vps xx memory independent IPXX bandwidth VPS 1 RMB/month", and so on. It mainly targets the audience, attract visitors.
II. the content should be readable. It is best to keep it close to the website topic. Why should the content stay close to the topic? 1. generally, the exchange connection is to find the same type, right? The soft text is also the same, 2. A good article of the same type of platform may have friends who need this content to see and guide the precise traffic. A good article is to let users find the desired value. There are too many "homogeneous" articles on the internet. Generally, to save time, website editors combine two or three articles into one. For high-quality external links, content must be innovative and must be real-time. It can also attract users' clicks while attracting spider. For example, if my website mainly recommends VPS host products, I usually send some new tutorials and server-related technical articles, if you go to a professional popular forum, you can send discounts for products such as the Mid-Autumn Festival and National Day, what preferential policies are available for service providers, and free hosting for XX, at the same time, write the evaluation Content Recommendation reason and so on. Share the value of your own information to users, which not only improves the readability of the article, but also accurately guides the traffic.
3. Selecting the appropriate platform and the title on the channel is quite attractive, and the content is very valuable. However, the platform is often released when it is not matched, and the review fails. There are many reasons for this, but most of the cases are platform or channel mismatch. For example, if you choose to publish the product information of the promotion service to the technical exchange channel, the review will definitely fail. Baidu's own products have good weights, such as libraries, experience, and so on. In particular, it is easy to review and fail to leave too many links. copy, paste, and modify a few words to delete them.
4. finally, the more you want to comply with the publishing rules, the better the platform will be. The stricter the rule review system will be. Now, many platforms have published articles that are "favored by the crowd, fake hypes, and do not have a factual basis, it is difficult to pass the PR soft article. When publishing an article, you must read the rules clearly and think about the subject to improve the article's pass rate and work efficiency.