Xiao Yun: Do a good job of SEO project manager suggestion

It is very difficult to be a good SEO project manager, it needs to be able to complete the project well, grasp the project plan including cost, progress scope and project monitoring, quality audit, etc., the customer satisfaction mentioned the highest. Concrete how to do it, according to Daqing Emperor Nine Digital Technology Co., Ltd. project manager Xiao Yun Experience, put forward the following directions:

　First, understand the role of SEO project manager position.

SEO Project Manager role understanding to avoid two extreme, an excessive robber SEO technical ability, think the project manager should be the best SEO technology, another kind of excessive emphasis on management ability, think the main job is to lead, manage a team, to SEO technology do not need to know.

Both of these are unreasonable, a SEO project manager, should have a set of SEO project implementation experience, for the project has a whole understanding, at the same time to SEO knowledge has a solid foundation, to the target customer's SEO needs can make a feasible overall plan, and when necessary for the team to solve difficult problems , but not that SEO project manager should be proficient in all SEO technical problems. For SEO technology, need a level of mastery, understand the actual operation of each link flow, and have the ability to audit work, so as to fully grasp the SEO project.

Second, the SEO project manager needs to be able to coordinate customer needs and work ability requirements, often the requirements of customers are SEO projects can not be implemented, the need for continuous communication with customers to achieve a good balance. Technical problems encountered in the project, can use various methods to solve the problem, so that the project progress smoothly.

　Second, pay attention to the management of SEO project team

In the process of SEO project promotion, the need to establish a set of work assessment system, SEO project is different from other projects, its work has a strong particularity, need managers can use the SEO technology to find a practical work evaluation method, and form a system, and according to the method to reward or punish the project members. The goal is clear, the appraisal system is perfect, can clear the work quality examination, does the outstanding giving and the reward, the quality lacks to give with the encouragement and the instruction. This will improve team morale and improve the quality of overall project completion.

　　List "work plan" first in the order of work

The project implementation must have the plan, the plan this word exists every moment in the project each link, this is the SEO project most important part. It can be said that the excellent SEO project plan is throughout the soul. An excellent SEO project manager can lead a group of entry-level people to implement projects and achieve good results. Or with a group of skilled talent to work together to work out a plan for everyone and implement a common goal.

Planning is important, but in our practice, there are always problems, especially in the following three situations:

1, SEO project planning is not rigorous, operability is poor, the plan to write too rough, can not be effectively implemented. For example, the SEO plan written to Xiao Wang is responsible for 2 months to complete the search engine optimization, Xiao Zhang tomorrow to do the first place Baidu rankings. The plan is too crude to operate in any specific way. The specific plan can be Xiao Wang 5 days to complete Baidu effective chain 50, small Zhang 10 working days to update the content of 50 articles. More specific plans, can be Xiao Wang 5 business days Add 20 categories of information links, 20 forum links, 2 Baidu know links, 1 Soso to ask the link, 1 Tianya questions and Answers link, 1 Baidu Encyclopedia link, 1 soso encyclopedia link, 1 Baidu Library link, 1 Baidu experience link, 1 medium Web site submissions, 1 blog outside the chain. Specific to the type of number, to meet the requirements of the audit standards. More specific plans can be accurate to a day, a morning and 1 hours to do anything. Planning can be varied, in order to achieve different goals, in different environments, different members, the designated plan is also different, with considerable ductility and scalability.

2, the SEO plan often appears to be unable to penetrate throughout the whole plan. The whole plan, including many links, we can design the various links into waterfall model, in order to perform, such as Web site SEO Comprehensive analysis-site internal optimization-The site external optimization, internal optimization and external optimization is divided into several links, and then according to the project time requirements, cost requirements, quality requirements, Step by step in order.

3. After the plan is worked out, the project can not be checked and the control is insufficient. For example, the above Wang 5 days of work of the task plan, how to check the quality of audit work, this is a difficult problem. This audit work quality work, is completely SEO project manager's task, need according to technical experience to develop corresponding operation method to carry on the audit. This link is to test the project manager's quality management ability important link. Later we will be in the SEO Project Quality Management detailed description.

In short, the development of excellent SEO plan, SEO project Manager is the basic skills, this is a fundamental skill. Some plans can be copied from others, but the actual work is changing, the need to constantly improve the plan according to change, so that the plan can keep up with the changes, these abilities are not copied, you must master this skill.

　Four, SEO project to determine the project manager's "core role" through the Always

Do SEO project implementation, Project Manager is the core, the importance of the highest, this is recognized. At the beginning of the project implementation, the project manager will do a good job, such as convening the first meeting, setting up the project team and so on. But often in the middle of the project, the project manager will not complete the "core" work, there are weak management intensity, work enthusiasm weakened, and other negative situations occur. SEO Project Manager should fully understand the "core" meaning, if the core quality of work has been reduced, then the overall quality of the project will certainly decline, leading to serious negative effects. There are many solutions to this situation, such as setting the end date for the project, each of the team members reporting the summary delivery to the "core", and making a brief exchange, listening to the "core" view of the project and proposing "core" meetings when necessary. At the same time, SEO project manager, to regularly carry out work progress report and Exchange. Project in the late management decline, this situation for novice project managers often appear, commonly known as "finish", the end is very important. There is a plan, there is an end, is "finish".

we must pay attention to the communication with customers

SEO project in the whole enterprise marketing strategy, is a relatively new technology, many users of their own needs, the goal is not very clear, and the implementation of our projects and plans are not very understanding, and even sometimes very do not cooperate, this will lead to SEO project scope increased, progress postponed, cost increases. Sometimes customers need to be involved in some of our operational activities, such as letting customers know what Seo,seo can do. Appropriate to allow customers to update some of the content of the website, reply to some Baidu know the problem, send two simple links, let the customer participate in, understand the project, and the work of timely confirmation, so that the project can be successfully implemented.

In actual work, a good project manager is not a day two days can be practiced, although this article wrote more than 2000 words but not enough to SEO project manager of all the knowledge to write out, the above is the search outside the forum SEO Xiao Yun on the "SEO Project Management" series of the preface to the fourth article, Later will be more detailed SEO project management of the process of writing to share with you.