骆骐: How network editors break through the bottleneck of career development

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Network, the full name of the Web editor, is the site content builders, through the network of information collection, classification, editing, audit, and then through the network to the World Wide Web users to publish, and through the network to receive feedback from the Internet users, resulting in interaction. Network editing and related professional knowledge and computer and network, such as modern information technology, engaged in Internet site content construction, the website news Professional, quality and browsing volume (UV and PV) is responsible. Network Editor as the new career in the Internet era, the first time in 2006 to be included in the national professional ceremony, according to the statistics of our country engaged in network editing personnel has been as high as 3 million people, far more than the traditional media newspaper editing quantity, but also in a steady stream of increase.

I have (and still is) is not well-known small network editor, not only in the domestic a large business-to-business web site to do information editing, but also in an unknown building small site did a senior editor. Once naïve thought, network editor is Chaoyang career, is the future of the golden occupation, but a few years of career down, when the ideal of the halo fade away, only the day after day endless CTRL + C and CTRL + V ... I just understand, web editor, can not be like the editor of the newspaper to win the "teacher" of the name and respect, also can not give us the real freedom of the economy, not easy to rely on the experience to survive to the editor-in-chief level, few people like the traditional newspaper editor for a lifetime of "editing."

Once the industry predicted that the network editor is the occupation of youth rice, after the 28-year-old Career Network editor, 80% or the transition to do other jobs on the internet, or leave the Internet to do other industries, or will be the new university graduates squeezed out of their jobs, become unemployed.

I think this is not alarmist, even in Beijing, the Internet industry is highly prosperous, well-known sites abound in the city, the network editor, mentioned in the industry is also considered to be not much technical content of "Coolie live", the treatment of course will not be as good as we think, generally just graduated undergraduates, Ordinary small site wages between 1500-2500, a better site about 3000, more than 2 years experience, and in the well-known Internet listed companies, but also only 4000-5000 of the wages, in Beijing, such as the city, except the rent, to remove food and drink, remove the interest of credit card, but also almost can only mix food and clothing

Of course, in a few cost-effective internet companies may be better treatment, in the high-profile media, and happen to enter a rich industry, such as property, such as finance, go out to interview also can mix some red envelopes, Even have a netizen to explode a well-known website ordinary edition light privately collect the red envelopes and soft writing fee of the enterprise each year can generate extra income millions ... Do not say this and editorial professional ethics of the relationship, just such a condition, such a chance, how many nets will be so lucky? Most of the news is not the same as their own hair, lost in the vast network of the sea, can not find the direction?

The network arranges the treatment situation to be so bad, may the network arranges the work to be more laborious than the newspaper editor, the ability request is also higher! The workload needless to say, every day hundreds of news reprint, title modification, several weekly business interviews, monthly good issues of the task, encounter major conferences or exhibitions, And take a low-grade camera and run out of the role of a journalist ... A hard day back and a non-stop writing or sorting more than that, really want to do a leader satisfaction of the network, the light is not enough, but also proficient in PS, DW, processing pictures, design Web pages, to understand the Basic program language and database knowledge in order to communicate with technology, to understand channel expansion in order to develop media cooperation, To be able to audio and video processing, to study the community, Forum, blog operation and Promotion ...

After doing this, where do we still have time to delve into the industry as a traditional editor and become an expert in a particular industry? Worse still, the Internet technology and the Internet has changed rapidly, and we may be outdated. So, does the network editor really have no future? How does network editor break through the bottleneck of career development? The author thinks that can be considered from the following aspects or proceed, only for reference:

1, the net arranges the step, to the editor-in-chief, the editor-in-chief direction development.

Although the site editors are not as easy and career-oriented as the traditional editors, but many people still through their own efforts, the success of the network in the professional career, or to help the owner of the site to do their own editor-in-chief, or accumulated some experience, to their favorite big site to do the editor, director or even editor-in-chief, which for us, is a success. But the process is rugged, the editor-in-chief of Internet companies, in addition to the need to have the traditional media editor-in-chief of the professionalism and political, journalistic sensitivity, but also to understand a large number of internet technology knowledge, procedures, databases, network news dissemination laws, netizens psychological behavior preferences ... These all test individual willpower and ability. But there are news ideals, want to display their talents in the field of the network can be completely a try, I would like to ask you, do not you think the Internet environment, journalism is more interesting, more challenging?

2, the net arranges the transformation, to the product, the operation direction development.

A website annual salary 100,000 recruit product manager, a website annual salary 200,000 recruit Operation Director ... Can we balance our minds when we see more and more of this type of recruiting and look at the average salary level of Internet editors? Product Manager, Operations Specialist is any mature Internet company must be a job, and network editors because of the particularity of the profession, must be exposed to the news content outside the work, such as product trial and demand suggestions, Product promotion and operation, Community forum management, activities promotion and planning ... These are similar jobs to product managers and operators, why can't we do something that is more expensive and more technical? As far as I know, products and operators do not require everyone is a program master or code madman, I believe we can be competent, but, the difficulty and requirements, Perhaps only we go to know, but do not challenge themselves, how to break through the career bottlenecks?

3, the net arranges the enterprise, to stationmaster, the free undertaking development.

Now the Internet technology barriers are getting lower, perhaps we see today's Internet star Company, last year is just a few internet start-up youth casually set up a forum or personal blog. As a network, we cannot confine ourselves to news and information, to focus on technology, focus on the industry, you will find that you have been outdated, you have done a 2-year network, and someone has spent 2 years to complete the business, and you, in the people have just started a successful company to work, every month with a little poor salary, Do the old cow old horse the same work, oh, the mind is not balanced it, to start a business, webmaster, and not everyone imagine so complex, of course, the webmaster requirements of our "technology" more comprehensive, not only understand the code, but also understand the site construction, server building, after the website operation, website promotion, but also to think about cooperation and website profit ... But without such hard work, who can casually succeed?

4, the network turn around and leave the internet to do the real industry.

Maybe someone really, may be you, may be me, really one day will find, oh, I was not suitable for the internet, then, please refuse to leave, the internet threshold is not high, but the Internet success of the threshold is very high, no Internet genes do not do the Internet, oh, this is not knowledgeable, The so-called internet gene also does not have the special judgment standard, asks everybody to be simple a few words, you can stick to the computer to watch it news for a long time instead of playing Warcraft, playing the landlord, Happy Farm? Can you stay at the computer 24 hours a day without feeling tired? Can you have a couple of nights of inspiration? If not, then, please go to do the entity, give everyone a reason to comfort themselves: the entity is real see touch of the product, and the Internet is illusory things, go, friends, do not delay our youth, while young, find a "good family" married it.

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