09 China's 130 million consumers in total bought 267 billion yuan of merchandise online

Absrtact: Online shopping environment appears to be improving trend, 2009 every 934,000 online shopping transactions generated 1 business/association complaints, and 2008 per 677,000 online shopping transactions will produce a business/association complaints, the rate of complaints fell by 27.5%.

"3 15" coming, Beijing is looking for consultation issued the "online consumer shopping satisfaction and Complaints behavior Analysis Report", the report shows that 2009 China's online shopping continued rapid development, 130 million consumers in total online purchase of 267 billion yuan of merchandise, than 2008 achieved 90.7% growth.

Online shopping environment appears to be improving trend, 2009 every 934,000 online shopping transactions generated 1 business/consumer complaints, and 2008 per 677,000 online shopping transactions will produce a business/association complaints, the rate of complaints fell by 27.5%. The report also shows that more than 90% of the parties to deal with the negotiations or to Taobao, such as shopping platforms or shopping websites to resolve transaction disputes, only about 5% of the parties will choose to the Business Administration/Consumer association complaints.

In order to protect the rights and interests of consumers, many sites implement various measures, Taobao took the lead in the implementation of Alipay payment guarantee transactions and including 7 days no reason to return, the first payment and other content of the consumer protection plan. 80% of consumers believe that payment by Alipay can best protect the rights and interests of consumers, and a variety of consumer protection programs have been recognized by more consumers.

The consultation report pointed out that, because Taobao and other network trading platform using Alipay guarantee Transaction mode, to facilitate consumers to protect their rights and interests. Therefore, when online shopping is not pleasant, 31.8% of the parties will be to Taobao and other shopping platforms or other channels to complain, and the network other channels of unpleasant experience, there are complaints about the behavior of the parties only 21.8%. And this has become a consumer of online shopping full of confidence in one of the root causes, the survey also shows that the net purchase in the overall satisfaction of the purchase channel ranked third, ranked large shopping malls and large supermarkets. And the television shopping way is because of the dispute many, the safeguard is difficult but bottom. is expected to consult the forecast, with the 2010 Taobao consumer year start, the whole network of consumer shopping guarantee first cushion and consumer protection platform on the line, consumers in the online shopping satisfaction will continue to rise.

Prior to that, the consultation has published the "Alipay Business case and User Research Report 2009", the report shows that nearly 80% users of the first online purchase is to choose Alipay as a payment method, nearly 90% users think that the provision of Alipay services more reliable site, more than half of the respondents dared to try online shopping is due to Alipay trust guarantee. And nearly 80% users because of recognition Alipay and increased online shopping. Even 70% of users suffer from "Alipay dependence", not paid treasure not online shopping.

In addition, Alipay also further protect the user's online shopping security, in addition to the joint upstream and downstream manufacturers to build a "green security payment Circle", the regular release of online shopping security warning, March 11, the Ministry of Public Security Propaganda Bureau, Liaoning Province Public Security Department jointly with Taobao and Alipay set up a "365 Network transaction security information platform", Through the popularization of the common sense of the rights of the Internet transactions, the network to buy security alerts daily, to improve the awareness of the rights of netizens, and strive to promote online shopping to become the most satisfying consumer consumption.

It is understood that as of March 14, 2010, Alipay registered users have exceeded 300 million. Due to Alipay in the network transactions in the security and convenience of the characteristics, it is widely known as the "net purchase credit pass."